B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
B2B contact database and sales engagement platform with a free plan
Best for: Startups and SMB sales teams that want data and outreach in one tool
B2B data and sales engagement platform with a free plan and paid plans from $49 per user per month billed annually.
Modern, flexible CRM with a free plan for small teams
Best for: Startups and modern teams wanting a flexible CRM
Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…
AI meeting assistant with scheduling, conversation intelligence and revenue tools
Best for: Sales and customer-success teams that want notes, coaching and forecasting in one tool
AI meeting assistant with scheduling and revenue intelligence. Third-party list prices from about $19 per user per month.
Open-source customer engagement platform you can self-host
Best for: Technical teams that want an open-source, self-hosted support tool
Chatwoot is an open-source customer support platform that unifies live chat, email, social channels and messaging apps in one inbox. Because the Community Edition…
Outbound sales CRM with calling, SMS and email built in
Best for: Outbound and inside sales teams
Close is a CRM built for inside and outbound sales teams. Calling, SMS and email sit inside the CRM, with sequences and power dialer…
No-code CRM and workflow automation platform with AI for sales, marketing and service
Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform
No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.
Affordable live chat and unified inbox for small businesses
Best for: Startups and small ecommerce teams wanting affordable live chat
Crisp provides live chat, a shared inbox, a chatbot, a knowledge base and a basic CRM in one product aimed at small businesses and…
Event-driven messaging for SaaS and product-led teams
Best for: SaaS and product-led teams
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…
Conversational marketing and chat platform, now part of Salesloft
Best for: B2B sales and marketing teams with high-intent web traffic and rep capacity to staff chat
B2B conversational marketing and chat platform, now part of Salesloft. Quote-based annual contracts.
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