Apollo.io
B2B contact database and sales engagement platform with a free plan
- Pricing
- Free plan, paid from $49/mo
- Free options
- Free version
- Deployment
- Cloud / SaaS
- Popular with
- Software and IT
About Apollo.io
Apollo.io pricing at a glance: B2B data and sales engagement platform with a free plan and paid plans from $49 per user per month billed annually.
Apollo.io pairs a large B2B contact database with sales engagement tools. You can find prospects, enrich records, run multi-step email and call sequences, and track replies from one platform.
Apollo pricing includes a free plan with 10,000 email credits a year, then Basic at $49, Professional at $79 and Organization from $119 per user per month on annual billing, with monthly billing about $10 to $20 higher. Credits for exports and mobile numbers are the usual constraint, and unused credits do not roll over.
Professional adds A/B testing, a dialer and call recording. Paid tiers reportedly require a minimum seat count, so check before assuming a solo plan.
Apollo suits startups and SMB sales teams that want prospect data and outreach in the same place. Founders and early sales hires use it to build lists, enrich contacts and run sequences without paying for several tools.
Check the credit allowance against your prospecting volume, remembering that mobile credits are often the tighter limit and unused credits do not roll over. Confirm the minimum seat count for your plan, and test data accuracy for your target regions. Compare with lemlist and Instantly if your focus is cold email.
Keep researching: best B2B lead nurturing software, best B2B sales CRM, best CRM software for small businesses.
Popular with: Software and IT
Features
- CRM integration
- Data enrichment
- Email sequences
- Lead management
- Reporting and analytics
- Voice and calling
Integrations
Pricing
Free
10,000 email credits a year, 120 mobile credits, limited sequencer
Basic
About $59 monthly; unlimited email credits, 900 mobile credits a year, multi-step sequences
Professional
About $99 monthly; 1,200 mobile credits, A/B testing, call recording, dialer
Organization
Custom; unlimited mobile credits, API, SSO, dedicated CSM
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Large B2B contact database combined with sequencing
- Free plan without a time limit
- Competitive pricing against enterprise tools
- Dialer and call recording on Professional
Cons
- Credits are the real limit and do not roll over
- Paid tiers require a minimum of 3 to 5 seats
- Overage charges can apply on lower tiers
- Data accuracy varies by region
Frequently asked questions
Does Apollo have a free plan?
Yes, with 10,000 email credits a year and limited features.
How much does Apollo cost?
Basic is $49, Professional $79 and Organization from $119 per user per month on annual billing.
What are credits?
Credits pay for exports and enrichment; unused credits do not roll over.
Are there seat minimums?
Paid tiers reportedly require a minimum of 3 to 5 seats.
What are the best alternatives to Apollo?
lemlist, Instantly and Outreach are common alternatives.
User reviews
Alternatives to Apollo.io
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Apollo.io vs Close
| Apollo.io | Close | |
|---|---|---|
| Starting price | $49/mo | $9/user/mo |
| Free version | Yes | No |
| Free trial | No | Yes |
| Deployment | Cloud / SaaS | Android, Cloud / SaaS, iOS |
| Best for | Startups and SMB sales teams that want data and outreach in one tool | Outbound and inside sales teams |
| Not ideal for | Enterprises needing deep conversation intelligence | Teams that rarely call or message prospects |
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