B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
B2B contact database and sales engagement platform with a free plan
Best for: Startups and SMB sales teams that want data and outreach in one tool
B2B data and sales engagement platform with a free plan and paid plans from $49 per user per month billed annually.
Modern, flexible CRM with a free plan for small teams
Best for: Startups and modern teams wanting a flexible CRM
Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…
AI meeting assistant with scheduling, conversation intelligence and revenue tools
Best for: Sales and customer-success teams that want notes, coaching and forecasting in one tool
AI meeting assistant with scheduling and revenue intelligence. Third-party list prices from about $19 per user per month.
Newsletter platform with a free plan, growth tools and built-in monetisation
Best for: Newsletter publishers and media creators who want growth and monetisation tools built in
Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.
CRM plus collaboration, tasks and communication in one workspace
Best for: Small teams wanting CRM and collaboration together
Bitrix24 combines a CRM with team collaboration tools such as tasks, chat, video calls and document sharing. A free plan has been advertised, although…
Enterprise cross-channel customer engagement and lifecycle messaging
Best for: Enterprise consumer brands and apps
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Design-forward email marketing platform with a 30-day free trial
Best for: Brands and agencies that care about email design and want predictable unlimited sending
Design-forward email marketing from Marigold with tiered plans, unlimited sends on Essentials and a 30-day trial.
Open-source customer engagement platform you can self-host
Best for: Technical teams that want an open-source, self-hosted support tool
Chatwoot is an open-source customer support platform that unifies live chat, email, social channels and messaging apps in one inbox. Because the Community Edition…
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