Affiliate Disclosure
PreferWise may earn a commission when you click certain links and purchase a product or service. This helps support the site at no additional cost to you.
How PreferWise makes money
PreferWise is a comparison and research platform. We spend time researching software, pricing, features, limitations, alternatives, and other information to help people make better buying decisions.
To support that work, we may earn revenue from several sources, including affiliate commissions, qualified leads, sponsored placements, advertising, vendor partnerships, and other commercial relationships.
This page explains our use of affiliate links specifically. Other commercial relationships are explained on our How We Rank and For Vendors pages.
What is an affiliate link?
Some links on PreferWise may be affiliate links. If you click one of these links and later purchase a product or service, the company may pay PreferWise a commission.
The commission is generally paid by the company or affiliate network. It does not normally increase the price you pay.
Not every link on PreferWise is an affiliate link, and the presence of an affiliate relationship does not mean a product has been ranked or recommended because of that relationship.
Your price doesn’t normally change
When you use an affiliate link, the commission is generally paid by the company rather than added to your purchase price.
Affiliate relationships don’t determine our conclusions
We do not sell favorable rankings or editorial conclusions. A company cannot pay PreferWise to make its product appear better than the available evidence supports.
Affiliate relationships may influence which products we can monetize, but they should not determine the factual information we publish or the trade-offs we explain.
We disclose commercial relationships
Where relevant, we make it clear when links or recommendations may generate revenue for PreferWise.
We don’t guarantee positive coverage
An affiliate relationship does not guarantee that we will describe a product as the right choice for every buyer.
We explain limitations
Important limitations, pricing conditions, plan restrictions, and other relevant trade-offs should not be hidden simply because a product has an affiliate relationship with us.
We aim to keep information useful
Our goal is to help you understand your options before you decide where to spend your money.
What we may earn from
Depending on the product, company, and partnership, PreferWise may receive compensation through different commercial models.
Affiliate commissions
We may receive a commission when you purchase through an affiliate link.
Qualified leads
Some companies may compensate us for qualified business leads or inquiries.
Sponsored placements
Companies may pay for clearly identified sponsored visibility or promotional placements.
Advertising
PreferWise may display advertising from third-party advertising partners.
Affiliate links and sponsored placements are different
Commission after a purchase or action
We may earn a commission when a visitor clicks an affiliate link and completes a qualifying purchase or action.
- The user may pay nothing extra.
- Compensation is generally tied to a transaction or action.
- The relationship does not guarantee a positive conclusion.
Paid visibility or promotion
A company may pay for promotional visibility, such as a sponsored placement or clearly identified promotional area.
- Sponsored content or placements should be identified.
- Payment does not buy an editorial conclusion.
- Sponsored visibility is separate from independent comparisons.
You should know when a commercial relationship exists
Software buying decisions can involve significant time and money. If a company has a commercial relationship with PreferWise, we believe that relationship should be clear enough for you to understand when evaluating our recommendations and links.
Our aim is not to hide the business model behind the content. It is to make the relationship clear while continuing to provide useful information about pricing, features, limitations, alternatives, and fit.
How we identify affiliate relationships
Where appropriate, we may use a disclosure near an affiliate link, recommendation, button, comparison, or other content that could generate compensation for PreferWise.
You may also see general disclosures on pages where multiple commercial relationships or monetization methods apply.
“PreferWise may earn a commission if you purchase through links on this page. This does not affect our editorial information or the price you pay.”
You are always free to choose
You are not required to use our affiliate links. You can visit a software company’s website directly or use another source to research and purchase a product.
Our goal is to give you enough useful information to make an informed decision, regardless of whether PreferWise receives compensation from that decision.
We may update this disclosure
PreferWise may update this page when our business model, affiliate relationships, advertising arrangements, or disclosure practices change.
We encourage you to review this page periodically if you want to understand how PreferWise is funded.
Have a question about our disclosures?
If you have a question about an affiliate relationship, commercial partnership, or disclosure on PreferWise, contact us.