Last Updated: September 26, 2026
PreferWise (“PreferWise,” “we,” “us,” or “our”) operates the website PreferWise.com (the “Website”). We provide product and software comparisons, reviews, buying guides, recommendations, deals, coupons, and related services.
This Privacy Policy explains what information we collect, how we use it, when we share it, how we use cookies and similar technologies, and the choices available to you when you use our Website.
By accessing or using the Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you use the Website.
1.1 Information You Provide Directly
You may provide information to us when you:
- Contact us through a contact form or email.
- Subscribe to our newsletter or other communications.
- Submit a product, business, correction, suggestion, or other information.
- Participate in surveys, promotions, or other activities.
- Create an account, if account functionality is available.
- Use features that ask you questions to provide personalized product recommendations.
- Communicate with us about a product, service, partnership, or advertising opportunity.
Depending on the interaction, this information may include:
- Name
- Email address
- Company or organization
- Website or business information
- Information included in your message
- Preferences or responses you provide
- Any other information you voluntarily submit
Please do not submit sensitive personal information through public forms or communications unless we specifically request it and have a lawful basis to collect it.
1.2 Information Collected Automatically
When you visit the Website, certain information may be collected automatically through cookies, analytics services, server logs, pixels, and similar technologies.
This may include:
- IP address
- Approximate geographic location derived from IP address
- Browser type and version
- Device type
- Operating system
- Language and general preferences
- Pages visited
- Links clicked
- Referring website or page
- Date and time of visits
- Time spent on pages
- General interaction and navigation information
- Information about how you use our Website
We use this information primarily to understand Website usage, improve our content and services, maintain security, and measure marketing and affiliate performance.
1.3 Information From Third Parties
We may receive information from third parties when you interact with external services through our Website.
For example, this may include information related to:
- Affiliate networks
- Advertising partners
- Analytics providers
- Social media platforms
- Product or software vendors
- Payment or other service providers
- Other technology providers
The information we receive depends on the third party and the services you use.
2. How We Use Information
We may use information we collect for purposes including:
- Operating and maintaining the Website.
- Providing product comparisons, recommendations, reviews, and other content.
- Personalizing recommendations when you voluntarily provide information for that purpose.
- Responding to questions and requests.
- Sending newsletters or other communications you have requested.
- Understanding how visitors use the Website.
- Improving our content, products, services, and Website functionality.
- Measuring traffic and marketing performance.
- Measuring affiliate referrals and conversions.
- Detecting, preventing, and investigating fraud, abuse, security incidents, and other harmful activity.
- Protecting our rights and the rights of our users.
- Complying with applicable laws and legal obligations.
- Establishing, exercising, or defending legal claims.
- Operating and improving commercial relationships with vendors, advertisers, and affiliate partners.
We may also use aggregated or de-identified information for analytics, research, reporting, and business purposes. Where information is aggregated or de-identified, we will take reasonable steps to prevent it from being used to identify you.
3. Cookies and Similar Technologies
PreferWise may use cookies and similar technologies to operate the Website and understand how visitors interact with it.
Cookies are small files stored on your device that allow a website to recognize your browser or remember certain information.
We may use different types of cookies, including:
Essential Cookies
These cookies may be necessary for the Website to operate properly and provide requested functionality.
Analytics Cookies
These cookies help us understand Website traffic and how visitors interact with our pages.
Preference Cookies
These cookies may remember settings or preferences you choose.
Advertising and Affiliate Cookies
Our advertising or affiliate partners may use cookies or similar tracking technologies to attribute referrals, measure conversions, personalize advertising, or determine whether a purchase resulted from a referral from PreferWise.
You can control cookies through your browser settings. Depending on your location, we may also provide additional cookie or consent controls where required by applicable law.
Disabling certain cookies may affect some Website functionality.
4. Analytics
We may use third-party analytics services to understand Website traffic and usage.
These services may collect information such as:
- Pages visited
- Traffic sources
- Device and browser information
- Approximate location
- Events and interactions
- Session information
- General Website usage patterns
Analytics providers may process information according to their own privacy policies.
We use analytics information to understand which content is useful, identify technical problems, improve the Website, and measure the effectiveness of our marketing activities.
5. Affiliate Links and Tracking
PreferWise participates in affiliate marketing programs.
This means that some links on our Website may be affiliate links. If you click an affiliate link and subsequently make a qualifying purchase or complete another qualifying action with the third-party company, PreferWise may receive a commission.
Affiliate networks and merchants may use cookies, tracking links, pixels, or other technologies to determine whether a referral originated from PreferWise.
We do not receive your complete payment information when you purchase a product from an external merchant through an affiliate link unless you separately provide that information to us.
Your transaction with the merchant is governed by that merchant’s own terms and privacy policy.
For more information about how affiliate relationships work, please see our Affiliate Disclosure.
6. Product Recommendations and Personalization
Some PreferWise features may ask you questions about your needs, preferences, budget, business size, or other factors to help identify products that may be suitable for you.
We may use your responses to:
- Calculate or display recommendations.
- Personalize comparison results.
- Improve our recommendation tools.
- Understand aggregate user preferences.
We do not intend for PreferWise recommendations to constitute professional financial, legal, medical, or other professional advice.
If you provide information through a recommendation tool, you should avoid entering sensitive personal information unless specifically requested.
7. How We Share Information
We may share information with certain third parties when reasonably necessary to operate the Website and provide our services.
These parties may include:
Service Providers
We may use third-party providers for services such as:
- Website hosting
- Analytics
- Email delivery
- Customer support
- Security
- Data storage
- Website performance
- Technical infrastructure
These providers may process information on our behalf.
Affiliate Networks and Merchants
When you click affiliate links, relevant information may be shared with affiliate networks or merchants to attribute referrals and conversions.
Advertising Partners
If advertising is used on the Website, advertising providers may collect information through cookies, pixels, or similar technologies in accordance with their own policies and applicable law.
Business Partners and Vendors
We may share limited information with vendors or business partners when necessary to provide a service, process a request, provide qualified leads, or operate a commercial relationship.
We do not sell your personal information simply because you visit the Website.
Legal and Safety Reasons
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with a legal obligation.
- Respond to a valid legal process.
- Protect our rights or property.
- Protect the safety of our users or others.
- Investigate fraud, abuse, or security issues.
- Enforce our agreements.
Business Transfers
If PreferWise or substantially all of its assets are acquired, merged, reorganized, or transferred, information associated with the Website may be transferred as part of that transaction, subject to applicable law.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide requested services.
- Maintain business and transaction records.
- Comply with legal obligations.
- Resolve disputes.
- Enforce agreements.
- Prevent fraud and abuse.
- Maintain security.
Retention periods may vary depending on the type of information and the reason it was collected.
When information is no longer reasonably necessary, we may delete it, anonymize it, or securely dispose of it, subject to legal and operational requirements.
9. Data Security
We take reasonable administrative, technical, and organizational measures to protect information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.
You should use reasonable caution when submitting information online.
10. Third-Party Websites and Services
The Website may contain links to websites, applications, products, services, or platforms operated by third parties.
These may include:
- Software companies
- Online retailers
- Affiliate merchants
- Advertising partners
- Coupon providers
- Review platforms
- Social media platforms
- Other external services
When you leave PreferWise or interact with a third-party service, that third party’s privacy policy and terms apply.
We are not responsible for the privacy, security, content, or practices of third-party websites or services.
We encourage you to review the privacy policies of third parties before providing them with personal information.
11. Children’s Privacy
PreferWise is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us using the information below.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
If applicable law in your jurisdiction establishes a different minimum age for processing personal information, we will follow the applicable legal requirements.
12. Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Request restriction of certain processing.
- Object to certain processing.
- Withdraw consent where processing is based on consent.
- Request a copy of certain information in a portable format.
- Opt out of certain marketing communications.
- Opt out of certain forms of targeted advertising or data sharing where applicable.
These rights are not absolute and may be subject to legal exceptions.
To exercise applicable rights, contact us using the information in the Contact Us section.
We may need to verify your identity before completing certain requests.
13. Marketing Communications
If you subscribe to a PreferWise newsletter or other marketing communication, we may use your email address to send you:
- New comparison guides
- Product updates
- Deals and discounts
- Relevant recommendations
- Website updates
- Other communications you requested or that are permitted by applicable law
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us.
Even if you opt out of marketing communications, we may still send non-marketing messages when necessary, such as messages concerning a transaction, security issue, or your direct request.
14. Do Not Track
Some browsers provide a “Do Not Track” setting.
Because there is currently no universally accepted standard for responding to Do Not Track signals, our Website may not respond to such signals unless required by applicable law.
Where legally required, we will honor applicable browser-based privacy signals or opt-out mechanisms.
15. International Visitors
PreferWise may be operated from India and may use service providers located in other countries.
As a result, your information may be processed or stored in countries other than the country where you live.
Different countries may have different data protection laws.
Where applicable law requires safeguards for international transfers of personal information, we will take reasonable steps to implement those safeguards.
16. European Economic Area, United Kingdom and Similar Jurisdictions
If you are located in the European Economic Area, United Kingdom, or another jurisdiction that provides similar privacy rights, you may have additional rights under applicable data protection laws.
Depending on the circumstances, we may process personal information based on:
- Your consent.
- Performance of a contract or steps taken at your request.
- Compliance with a legal obligation.
- Our legitimate interests, where those interests are not overridden by your rights.
- Other lawful bases permitted under applicable law.
Where we rely on consent, you may withdraw consent at any time.
You may also have the right to lodge a complaint with your local data protection authority.
17. California and Other U.S. State Privacy Rights
Depending on your state of residence and applicable law, you may have additional rights concerning your personal information.
These rights may include:
- The right to know what personal information is collected.
- The right to access personal information.
- The right to request deletion.
- The right to correct inaccurate information.
- The right to opt out of certain targeted advertising or sale/sharing of personal information.
- The right to limit certain uses of sensitive personal information, where applicable.
- The right to receive information about how personal information is used and disclosed.
PreferWise does not intend to sell personal information in exchange for money.
However, certain technologies used for advertising or analytics may constitute “sale,” “sharing,” or “targeted advertising” under some U.S. state privacy laws.
Where applicable, we will provide legally required opt-out mechanisms.
You may contact us using the information below to exercise applicable rights.
We will not discriminate against you for exercising privacy rights provided by applicable law.
18. India’s Digital Personal Data Protection Law
If you are located in India, the processing of your personal data may be subject to applicable Indian data protection and privacy laws, including the Digital Personal Data Protection Act, 2023 and rules or regulations made under applicable law.
Where applicable, we will process personal data in accordance with those requirements.
You may contact us using the details below regarding applicable data protection rights or requests.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last Updated” date at the top of this page.
If we make material changes, we may provide additional notice where required by applicable law.
We encourage you to review this page periodically to understand how we handle information.
20. Contact Us
If you have questions about this Privacy Policy or want to exercise an applicable privacy right, please contact us:
Website: PreferWise.com
Email: email@preferwise.com
For privacy requests, please include enough information for us to understand and respond to your request. We may ask you to verify your identity before processing certain requests.
21. Additional Policies
The following policies may also apply to your use of PreferWise:
- Terms of Use
- Affiliate Disclosure
- Cookie Policy
- Disclaimer
- Advertising Disclosure
These policies should be read together with this Privacy Policy.
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