Reporting and analytics software

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

Person-centered customer service platform built around the customer, not the ticket

Best for: Established consumer brands that want a single, continuous conversation per customer

Customer-centric service platform with one continuous conversation per customer across every channel. Quote-based, enterprise-oriented pricing.

• AI assistant
• Automation
• Customer data sidebar
• Multichannel messaging

Revenue intelligence platform that records and analyses sales conversations

Best for: Established B2B sales organisations that can justify a significant platform investment

Revenue intelligence platform for sales teams. Quote-based; third-party estimates of a platform fee plus about $1,360 to $1,600 per user per year.

• AI assistant
• CRM integration
• Meeting recording
• Meeting transcription

Help desk built for ecommerce stores with deep Shopify integration

Best for: Ecommerce brands with high order-related ticket volume

Gorgias is a help desk designed for online stores. It pulls order, customer and shipping data from platforms such as Shopify into each ticket,…

• AI assistant
• Canned responses
• Customer data sidebar
• Live chat

Simple shared inbox and help desk for small support teams

Best for: Small teams that want a simple, email-first help desk

Simple shared inbox and help desk for small teams, with knowledge base, reporting and a 30-day free trial.

• AI assistant
• Knowledge base
• Reporting and analytics
• Shared inbox

Human-feeling shared inbox and help desk for small support teams

Best for: Small teams that want a human-feeling shared inbox

Help Scout is a help desk designed to feel like email rather than a ticket queue. Teams share inboxes, add internal notes, assign conversations…

• AI assistant
• Canned responses
• Collision detection
• Contact management

Ticketing system with AI agents for small teams, from the makers of LiveChat

Best for: Small teams that want an affordable ticketing system with built-in AI assistance

Affordable ticketing system with built-in AI agents, from the LiveChat team. Plans from $19 per user per month billed yearly.

• AI assistant
• Canned responses
• Live chat
• Reporting and analytics

Gmail-based help desk that turns shared inboxes into tickets

Best for: Google Workspace teams handling support by email

Hiver is a customer service tool that works inside Gmail. Teams share inboxes such as support@ or sales@, assign emails, add notes and track…

• Collision detection
• Email assignment
• Email templates
• Knowledge base

Free CRM core with paid Sales Hub tiers for pipeline, automation and reporting

Best for: Small teams that want a free CRM now and room to grow

HubSpot CRM is the free contact, company and deal database at the centre of HubSpot's platform. It records emails, calls and meetings against each…

• Contact management
• Email sequences
• Email tracking
• Integrations

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

Help desk built on the HubSpot CRM so support sees the whole customer

Best for: Teams already using HubSpot CRM, sales or marketing

HubSpot Service Hub adds ticketing, a knowledge base, customer feedback surveys and a customer portal on top of the HubSpot CRM. Because tickets live…

• AI assistant
• Customer surveys
• Knowledge base
• Live chat

Enterprise personalisation and journey orchestration

Best for: Enterprise personalisation teams

Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…

• AI assistant
• Customer journeys
• Email and calendar sync
• Mobile app