ActiveCampaign
Behaviour-based email automation with built-in CRM workflows
- Pricing
- $15/mo
- Free options
- Free trial
- Deployment
- Cloud / SaaS
- Popular with
- Professional services, Retail and ecommerce
About ActiveCampaign
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a lightweight CRM, which helps small and mid-sized teams run nurture sequences without a large marketing operations team.
Pricing depends on contact count and plan, so the live pricing calculator is the reliable source. Advanced automation and reporting sit on higher tiers, and costs rise as lists grow, which is the main thing to model.
ActiveCampaign rewards teams that plan their journeys. Sketch your welcome, nurture and re-engagement flows first, then check which plan includes the automation depth and reporting you need. Use the live pricing calculator at your current contact count and at twice that size to see how costs scale.
At a glance, ActiveCampaign offers Visual automation builder, Segmentation, Lead scoring, Email campaigns, CRM and more. It is best suited to sMBs needing behavioural automation, and a weaker fit for teams wanting a free plan. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Professional servicesRetail and ecommerceSoftware and IT
Features
- Contact management
- Email campaigns
- Forms
- Lead scoring
- Predictive analytics
- Reporting and analytics
- Segmentation
- SMS
- Website tracking
- Workflow automation
Integrations
Pricing
Starter
Listed on G2 as provided by ActiveCampaign, price depends on contacts
Plus
Listed on G2 as provided by ActiveCampaign
Pro
Listed on G2 as provided by ActiveCampaign
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Powerful automation builder
- Good segmentation
- Includes CRM tools
- Strong deliverability reputation
Cons
- Cost rises with contacts
- Learning curve for advanced flows
- Advanced features on higher plans
Frequently asked questions
How is ActiveCampaign priced?
By contact count and plan; use the live calculator.
Does it have a free plan?
A free trial is typical rather than a permanent free plan.
Is it good for small business?
Yes.
Does it include a CRM?
Yes, lightweight CRM features.
What are the best alternatives to ActiveCampaign?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, Brevo and Klaviyo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use ActiveCampaign?
Teams wanting a free plan. If that describes you, compare ActiveCampaign with alternatives before committing.