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Act-On

Marketing automation by Act-On

B2B lead generation and nurture programmes with website activity tracking

Visit website
Pricing
Custom quote
Free options
Free trial
Deployment
Cloud / SaaS
Popular with
Professional services, Software and IT

About Act-On

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams.

Pricing is by quote or contact-based. Validate integration and reporting requirements for your stack.

Act-On suits B2B lead generation teams that want nurture programmes and website activity in one tool. Ask the vendor for a quote, test how it syncs with your CRM and check that its reporting answers the questions your sales team asks.

At a glance, Act-On offers Nurture programs, Lead scoring, Website tracking, Email, Landing pages and more. It is best suited to b2B lead generation teams, and a weaker fit for ecommerce stores. Check the vendor site for current plans and pricing, as we have not listed prices for this product.

Popular with: Professional servicesSoftware and IT

Features

Integrations

SalesforceMicrosoft DynamicsZoomSlack

Pricing

Custom pricing

Custom quote

Quoted by contacts and edition

Prices change often. Check the vendor for current pricing. How we evaluate software.

Pros and cons

Pros

  • Lead scoring
  • Nurture tooling
  • Website tracking
  • Website activity tracking

Cons

  • Quote-based
  • Validate integrations
  • Smaller than market leaders

Frequently asked questions

How is it priced?

Quote or contact-based.

Who is it for?

B2B teams.

Does it score leads?

Yes.

Does it track site visits?

Yes.

What are the best alternatives to Act-On?

Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.

Who should not use Act-On?

Ecommerce stores. If that describes you, compare Act-On with alternatives before committing.

User reviews

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Act-On vs ActiveCampaign

Act-OnActiveCampaign
Starting priceCustom quote$15/mo
Free versionNoNo
Free trialYesYes
DeploymentCloud / SaaSCloud / SaaS
Best forB2B lead generation teamsSMBs needing behavioural automation
Not ideal forEcommerce storesTeams wanting a free plan

Full side-by-side comparison

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