- Pricing
- Free plan, paid from $0/mo
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Media and creators, Professional services
About MailerLite
MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to three active automations.
It suits small businesses and creators who want an easy tool. Automation limits and advanced features depend on the paid plan.
MailerLite is quick to set up, so run a small campaign and one automation to see whether it suits you. Check the free plan’s 250 active subscriber cap and three-automation limit against your plans, and see which paid tier unlocks advanced features you need.
At a glance, MailerLite offers Email campaigns, Automation, Landing pages, Forms, Segmentation and more. It is best suited to small businesses and creators, and a weaker fit for enterprise automation needs. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: Media and creatorsProfessional servicesRetail and ecommerce
Features
- A/B testing
- Email campaigns
- Email templates
- Forms
- Landing pages
- Lead capture pop-ups
- Reporting and analytics
- Segmentation
- Workflow automation
Integrations
Pricing
Free
250 active subscribers, 2,500 emails a month, up to 3 automations
Growing Business
Priced by subscribers
Advanced
Priced by subscribers
Enterprise
Larger lists
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Easy to use
- Free plan
- Affordable
- Websites and pop-ups included
Cons
- Small free allowance
- Advanced features on paid plans
- Less depth than enterprise tools
Frequently asked questions
Is MailerLite free?
Yes, up to 250 active subscribers.
How many automations on free?
Up to three active automations.
Who is it for?
Small businesses.
Does it have landing pages?
Yes.
What are the best alternatives to MailerLite?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use MailerLite?
Enterprise automation needs. If that describes you, compare MailerLite with alternatives before committing.