- Pricing
- Subscription
- Free options
- Free trial
- Deployment
- Cloud / SaaS
- Popular with
- Professional services, Software and IT
About Zoho Marketing Automation
Zoho Marketing Automation provides lead journeys, scoring, segmentation and multichannel campaigns, with native integration to Zoho CRM.
Pricing is contact-based. It fits best when Zoho is already part of the stack.
If you already run Zoho CRM, the integration removes much of the sync work, which is the main reason to choose this product. Check contact-based pricing at your list size, and test lead journeys and scoring with a sample campaign before moving your programmes.
At a glance, Zoho Marketing Automation offers Lead journeys, Lead scoring, Segmentation, Email, Social and more. It is best suited to zoho-centred organisations, and a weaker fit for teams on other CRMs. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Professional servicesSoftware and IT
Features
- CRM integration
- Customer journeys
- Customer surveys
- Email and calendar sync
- Landing pages
- Lead scoring
- Reporting and analytics
- Segmentation
- Social media tools
- Website tracking
Integrations
Pricing
Standard
Priced by contacts
Professional
Priced by contacts
Enterprise
Priced by contacts
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Native Zoho CRM sync
- Contact-based pricing
- Broad feature set
- Surveys and web tracking in the suite
Cons
- Best inside Zoho
- Interface can be dense
- Learning curve
Frequently asked questions
Does it sync with Zoho CRM?
Yes.
How is it priced?
Contact-based.
Who is it for?
Zoho users.
Does it score leads?
Yes.
What are the best alternatives to Zoho Marketing Automation?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Zoho Marketing Automation?
Teams on other CRMs. If that describes you, compare Zoho Marketing Automation with alternatives before committing.