Social media tools software

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

Relationship CRM that builds contact records from email, calendar and social profiles

Best for: Small teams that manage relationships through email and social channels

Relationship CRM that auto-builds contact records. Business plan reported at $24.90 per user per month billed annually.

• Contact management
• Data enrichment
• Email and calendar sync
• Email integration

Lead journeys and scoring for Zoho CRM users

Best for: Zoho-centred organisations

Zoho Marketing Automation provides lead journeys, scoring, segmentation and multichannel campaigns, with native integration to Zoho CRM. Pricing is contact-based. It fits best when…

• CRM integration
• Customer journeys
• Customer surveys
• Email and calendar sync