- Pricing
- Free plan, paid from $9/mo
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Professional services, Retail and ecommerce
About Brevo
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per day cap, and up to 2,000 unique contacts can enter active automations.
Paid Starter plans begin at $9 a month and pricing is driven by email volume rather than contact count, which makes it attractive for large lists with modest sending. Contact scoring and advanced features need higher plans.
Brevo’s pricing model is its edge: because plans are driven by email volume rather than stored contacts, large lists with modest sending can be inexpensive. Check the free plan’s daily cap and automation-entry limit against your sending pattern, and confirm which tier includes the features you need, such as scoring or advanced workflows.
At a glance, Brevo offers Email campaigns, SMS, Automation workflows, Landing pages, Transactional email and more. It is best suited to budget-conscious teams and businesses with large lists, and a weaker fit for teams needing enterprise-level automation. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: Professional servicesRetail and ecommerce
Features
- Contact management
- Email campaigns
- Forms
- Landing pages
- Live chat
- Reporting and analytics
- Segmentation
- SMS
- Transactional email
- Workflow automation
Integrations
Pricing
Free
100,000 contacts, 300 emails a day
Starter
Volume-based pricing
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Large free contact allowance
- Volume-based pricing
- Email and SMS together
- Low entry price
Cons
- Daily send cap on free
- Advanced features on higher plans
- Interface can feel crowded
Frequently asked questions
Is Brevo free?
Yes, with a 300 emails per day cap.
What does Starter cost?
From $9 a month.
How is Brevo priced?
By email volume.
Does it include SMS?
Yes.
What are the best alternatives to Brevo?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Klaviyo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Brevo?
Teams needing enterprise-level automation. If that describes you, compare Brevo with alternatives before committing.