Drift
Conversational marketing and chat platform, now part of Salesloft
- Pricing
- Custom quote
- Deployment
- Cloud / SaaS
- Popular with
- Software and IT
- Founded
- 2015
About Drift
Drift pricing at a glance: B2B conversational marketing and chat platform, now part of Salesloft. Quote-based annual contracts.
Drift popularised conversational marketing: instead of forms, visitors chat with bots and sales reps, and high-intent accounts are routed to a person who can book a meeting on the spot. Salesloft acquired Drift in 2024, and it now sits inside the Salesloft revenue platform.
Drift pricing is not published. Third-party estimates suggest entry-level plans around $2,500 a month on annual contracts, with Advanced and Enterprise tiers costing considerably more, plus seat fees and onboarding. Live chat coverage is the hidden cost: the tool pays off only if reps are available to talk to buyers.
For enterprise B2B teams that already use Salesloft, the integration is compelling. Everyone else should compare lighter, cheaper chat tools before accepting a five-figure annual commitment.
Drift is most effective for B2B companies with meaningful website traffic from target accounts, where reps can join conversations in real time. Playbooks route visitors from known accounts to the right owner, and meeting booking turns a chat into a calendar slot without a form.
Before signing an annual contract, estimate how many chats your team can staff, and ask what is bundled with Salesloft versus sold separately. Request pricing for seats, implementation and the chatbot tier you need. If budget is limited, pilot a lower-cost chat tool first to see whether live conversations convert for your audience.
Keep researching: best help desk software for ecommerce, help desk pricing compared.
Popular with: Software and IT
Features
Integrations
Pricing
Premium
Third-party estimate, annual contract; chatbots, live chat, meeting booking
Advanced
Estimate; adds Fastlane, A/B testing, advanced routing and AI chatbots
Enterprise
Typically $60,000 to $150,000+ per year per reports; workspaces, SLAs and deeper Salesloft integration
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Pioneered conversational marketing for B2B websites
- Routes high-intent visitors to sales reps for instant meetings
- Deep integration with Salesloft after the 2024 acquisition
- Strong playbooks for account-based chat
Cons
- Pricing is not published and estimates are high
- Annual contracts only, with no meaningful free plan
- Now a module of Salesloft rather than a standalone product
- Needs live staffing to get full value
Frequently asked questions
How much does Drift cost?
Drift does not publish prices. Third-party estimates put Premium near $2,500 per month and Enterprise at $60,000 or more per year, always on annual contracts.
Is Drift still available?
Yes. Salesloft acquired Drift in February 2024 and it now operates as part of the Salesloft platform.
Does Drift have a free plan?
No meaningful free plan or self-serve trial is offered.
Who is Drift best for?
B2B teams with significant website traffic that want to route buyers to sales reps in real time.
What are the best alternatives to Drift?
Intercom, LiveChat, HubSpot chat and Qualified are common alternatives.
User reviews
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Drift vs Apollo.io
| Drift | Apollo.io | |
|---|---|---|
| Starting price | Custom quote | $49/mo |
| Free version | No | Yes |
| Free trial | No | No |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | B2B sales and marketing teams with high-intent web traffic and rep capacity to staff chat | Startups and SMB sales teams that want data and outreach in one tool |
| Not ideal for | Small teams or anyone wanting a free or low-cost chat widget | Enterprises needing deep conversation intelligence |
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