Customer.io
Event-driven messaging for SaaS and product-led teams
- Pricing
- $100/mo
- Free options
- Free trial
- Deployment
- Cloud / SaaS
- Popular with
- Software and IT
About Customer.io
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular with SaaS and product-led companies.
Essentials is listed from $100 a month, and cost scales with profiles and usage. Event setup needs technical effort, so it fits teams with developer support.
Customer.io is best with developer support. Agree on the events you will send, such as signup, trial start and feature use, then build journeys on top of them. Estimate profile counts and email volume to understand how the Essentials plan and overages will scale.
At a glance, Customer.io offers Event-triggered messaging, Visual journeys, Behavioural segments, Email, Push and more. It is best suited to saaS and product-led teams, and a weaker fit for non-technical small businesses. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: Software and IT
Features
- A/B testing
- Customer journeys
- Data pipelines
- Email and calendar sync
- Event-triggered messaging
- In-app messaging
- Mobile push
- Reporting and analytics
- Segmentation
- SMS
Integrations
Pricing
Essentials
Profiles and overages apply
Premium
Profiles and overages apply
Enterprise
Quoted on request
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Flexible event-based journeys
- Multichannel
- Good for lifecycle messaging
- Data pipelines for syncing customer data
Cons
- Needs technical setup
- Costs scale with profiles
- Higher entry price
Frequently asked questions
How much is Customer.io?
Essentials is listed from $100 a month.
Who is it for?
SaaS teams.
Does it need developers?
Event setup usually does.
Does it support SMS?
Yes.
What are the best alternatives to Customer.io?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Customer.io?
Non-technical small businesses. If that describes you, compare Customer.io with alternatives before committing.