HubSpot CRM
Free CRM core with paid Sales Hub tiers for pipeline, automation and reporting
- Pricing
- Free plan, paid from $20/mo
- Free options
- Free trial · Free version
- Deployment
- Android, Cloud / SaaS, iOS
- Popular with
- Education, Professional services
About HubSpot CRM
HubSpot CRM is the free contact, company and deal database at the centre of HubSpot’s platform. It records emails, calls and meetings against each contact, tracks deals through pipeline stages and gives small teams a shared view of customers without a licence fee.
Paid Sales Hub tiers add sequences, forecasting and automation: Starter begins at $20 per seat per month and Professional at $100 per seat per month, with a $1,500 one-time onboarding fee on Professional. The free tier is genuinely useful, but costs can rise as seats, contacts and add-ons grow.
The free CRM is a sensible place to start because it costs nothing and your data remains useful if you upgrade. The risk is upgrade creep: sequences, forecasting and automation sit in paid tiers, and Professional carries an onboarding fee. Write down which features you need in year one and price those tiers rather than the free plan.
At a glance, HubSpot CRM offers Contact and company management, Deal pipelines, Email tracking, Meeting scheduling, Sequences and more. It is best suited to small teams that want a free CRM now and room to grow, and a weaker fit for teams that need deep customisation without paying for higher tiers. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: EducationProfessional servicesRetail and ecommerceSoftware and IT
Features
- Contact management
- Email sequences
- Email tracking
- Integrations
- Meeting scheduling
- Mobile app
- Pipeline management
- Quotes
- Reporting and analytics
- Workflow automation
Integrations
Pricing
Free
Free tools for up to 2 users
Sales Hub Starter
500 HubSpot credits a month
Sales Hub Professional
3,000 credits a month, $1,500 onboarding
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Genuinely useful free tier for up to 2 users
- Connects naturally to HubSpot marketing and service tools
- Large app marketplace
- Easy for non-technical teams to adopt
Cons
- Costs rise sharply with Professional and add-ons
- Required onboarding fee on Professional
- Advanced automation sits in higher tiers
Frequently asked questions
Is HubSpot CRM really free?
Yes, free tools are available with user and feature limits.
How much is Sales Hub Starter?
Advertised at $20 per seat per month.
How much is Sales Hub Professional?
Advertised at $100 per seat per month with a $1,500 one-time onboarding fee.
Is HubSpot good for small businesses?
Yes, especially those wanting connected sales and marketing.
What are the best alternatives to HubSpot CRM?
Popular alternatives covered on PreferWise include Salesforce Sales Cloud, Pipedrive and Zoho CRM. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use HubSpot CRM?
Teams that need deep customisation without paying for higher tiers. If that describes you, compare HubSpot CRM with alternatives before committing.