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B2B lead generation and nurture programmes with website activity tracking

Best for: B2B lead generation teams

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…

• CRM integration
• Email and calendar sync
• Forms
• Landing pages

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Modern, flexible CRM with a free plan for small teams

Best for: Startups and modern teams wanting a flexible CRM

Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…

• API access
• Customisation
• Data enrichment
• Email and calendar sync

AI meeting assistant with scheduling, conversation intelligence and revenue tools

Best for: Sales and customer-success teams that want notes, coaching and forecasting in one tool

AI meeting assistant with scheduling and revenue intelligence. Third-party list prices from about $19 per user per month.

• AI meeting summaries
• CRM integration
• Meeting scheduling
• Meeting transcription

CRM plus collaboration, tasks and communication in one workspace

Best for: Small teams wanting CRM and collaboration together

Bitrix24 combines a CRM with team collaboration tools such as tasks, chat, video calls and document sharing. A free plan has been advertised, although…

• Contact management
• Document sharing
• Email and calendar sync
• Landing pages

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Simple, flexible CRM with a free plan and built-in AI for small businesses

Best for: Small businesses that want a straightforward CRM they can start free

Simple CRM with a free plan for two users, included AI and paid plans from about $18 per user per month billed annually.

• AI assistant
• Contact management
• Email integration
• Pipeline management

Outbound sales CRM with calling, SMS and email built in

Best for: Outbound and inside sales teams

Close is a CRM built for inside and outbound sales teams. Calling, SMS and email sit inside the CRM, with sequences and power dialer…

• Email sequences
• Integrations
• Lead management
• Pipeline management

CRM built to live inside Google Workspace

Best for: Google Workspace-centred teams

Copper is a CRM that integrates tightly with Google Workspace, working inside Gmail and syncing with Calendar, Drive and Contacts. Teams manage leads and…

• Activity logging
• Email and calendar sync
• Email templates
• Mobile app

No-code CRM and workflow automation platform with AI for sales, marketing and service

Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform

No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.

• AI assistant
• Customisation
• Marketing automation
• Pipeline management

Mac and iOS CRM for Apple-first service businesses

Best for: Apple-first service businesses

Daylite is a CRM built natively for Apple devices, with a dedicated Mac and iOS app. It manages contacts, projects, tasks and sales pipelines…

• Contact management
• Email and calendar sync
• Forms
• iOS app

Combined CRM, marketing and service suite with a limited free tier

Best for: Small businesses wanting sales and marketing in one

EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…

• Contact management
• Email campaigns
• Forms
• Landing pages