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B2B lead generation and nurture programmes with website activity tracking

Best for: B2B lead generation teams

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…

• CRM integration
• Email and calendar sync
• Forms
• Landing pages

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Enterprise B2B marketing automation and lead management

Best for: Enterprise B2B demand generation

Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…

• Account-based marketing
• Attribution
• CRM integration
• Email and calendar sync

Long-running email marketing platform with templates, landing pages and 24/7 support

Best for: Small businesses and solopreneurs who value support and a stable platform

Established email marketing platform with templates, landing pages and 24/7 support. Plans from $15 per month.

• Automation
• Email campaigns
• Email templates
• Landing pages

Newsletter platform with a free plan, growth tools and built-in monetisation

Best for: Newsletter publishers and media creators who want growth and monetisation tools built in

Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.

• Automation
• Email campaigns
• Forms
• Landing pages

Enterprise cross-channel customer engagement and lifecycle messaging

Best for: Enterprise consumer brands and apps

Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Design-forward email marketing platform with a 30-day free trial

Best for: Brands and agencies that care about email design and want predictable unlimited sending

Design-forward email marketing from Marigold with tiered plans, unlimited sends on Essentials and a 30-day trial.

• Automation
• Drag-and-drop email builder
• Email campaigns
• Email templates

Email marketing with phone support, events tools and contact-tier pricing

Best for: Small businesses, nonprofits and local organisations that want easy email with phone support

Email marketing for small businesses and nonprofits with phone support. Three plans priced by contact tier and a free trial.

• Automation
• Customer surveys
• Email campaigns
• Email templates

Event-driven messaging for SaaS and product-led teams

Best for: SaaS and product-led teams

Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…

• A/B testing
• Customer journeys
• Data pipelines
• Email and calendar sync

Ecommerce-focused email and SMS automation with revenue attribution

Best for: Online stores that want revenue-focused email and SMS automations

Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.

• A/B testing
• Attribution
• Audience segmentation
• E-commerce integrations

Behaviour-based email marketing automation for SaaS companies

Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails

Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.

• A/B testing
• Customer journeys
• Email campaigns
• Event-triggered messaging