- Pricing
- $39/mo
- Deployment
- Cloud / SaaS
- Popular with
- Retail and ecommerce
About Drip
Drip pricing at a glance: Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.
Drip is an email and SMS platform built for online stores. Its visual workflow builder and ready-made playbooks cover abandoned cart, browse abandonment, welcome and win-back flows, and revenue attribution shows what each campaign earns.
Drip pricing uses a single plan with unlimited emails, priced by contact count: $39 a month for 2,500 contacts, $89 for 5,000, $154 for 10,000, $289 for 20,000, $699 for 50,000 and $1,199 for 100,000. Every tier includes the same features, including behavioural segmentation and A/B testing.
That clarity helps forecasting, but the starting price is higher than general email tools. Choose it when automation revenue justifies the cost, and compare with Klaviyo and Omnisend at your list size.
Drip is built for ecommerce teams that treat email and SMS as a revenue channel. Typical flows include welcome series, abandoned cart, browse abandonment, post-purchase and win-back sequences, with revenue attribution to show which workflows pay for themselves.
Use your contact count to price the tier, remembering that cost steps up quickly beyond 10,000 contacts. SMS is a paid add-on with credits, so factor that in if you plan to text customers. Compare with Klaviyo and Omnisend at your size, and check whether your store platform has a native integration.
Keep researching: best email marketing software for small business, best free email marketing software, how to choose email marketing software.
Popular with: Retail and ecommerce
Features
- A/B testing
- Attribution
- Audience segmentation
- E-commerce integrations
- Ecommerce flows
- Marketing automation
Integrations
Pricing
2,500 contacts
Single plan with unlimited emails
5,000 contacts
All features included
10,000 contacts
All features included
20,000 contacts
All features included
50,000 contacts
All features included
100,000 contacts
All features included; 150,000+ is custom
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Built for ecommerce with ready-made playbooks
- Visual workflow builder with behavioural segmentation
- Revenue attribution built in
- Native Shopify, WooCommerce and BigCommerce integrations
Cons
- Starting price is higher than many email tools
- No free plan
- SMS requires paid credits
- Pricing climbs steeply with contacts
Frequently asked questions
How much does Drip cost?
Pricing starts at $39 per month for 2,500 contacts, with a single plan and unlimited emails; 5,000 contacts is $89 and 10,000 is $154.
Does Drip have a free plan?
No free plan is listed.
Does Drip include SMS?
SMS is a paid add-on with separate credits.
Which platforms does Drip integrate with?
Natively with Shopify, WooCommerce and BigCommerce.
What are the best alternatives to Drip?
Klaviyo, Omnisend and ActiveCampaign are common alternatives.
User reviews
Alternatives to Drip
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Drip vs Act-On
| Drip | Act-On | |
|---|---|---|
| Starting price | $39/mo | Custom quote |
| Free version | No | No |
| Free trial | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | Online stores that want revenue-focused email and SMS automations | B2B lead generation teams |
| Not ideal for | Newsletter publishers or very small lists on a tight budget | Ecommerce stores |
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