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B2B lead generation and nurture programmes with website activity tracking

Best for: B2B lead generation teams

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…

• CRM integration
• Email and calendar sync
• Forms
• Landing pages

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Enterprise B2B marketing automation and lead management

Best for: Enterprise B2B demand generation

Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…

• Account-based marketing
• Attribution
• CRM integration
• Email and calendar sync

Enterprise cross-channel customer engagement and lifecycle messaging

Best for: Enterprise consumer brands and apps

Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Event-driven messaging for SaaS and product-led teams

Best for: SaaS and product-led teams

Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…

• A/B testing
• Customer journeys
• Data pipelines
• Email and calendar sync

Ecommerce-focused email and SMS automation with revenue attribution

Best for: Online stores that want revenue-focused email and SMS automations

Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.

• A/B testing
• Attribution
• Audience segmentation
• E-commerce integrations

Behaviour-based email marketing automation for SaaS companies

Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails

Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.

• A/B testing
• Customer journeys
• Email campaigns
• Event-triggered messaging

Combined CRM, marketing and service suite with a limited free tier

Best for: Small businesses wanting sales and marketing in one

EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…

• Contact management
• Email campaigns
• Forms
• Landing pages

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

Enterprise personalisation and journey orchestration

Best for: Enterprise personalisation teams

Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…

• AI assistant
• Customer journeys
• Email and calendar sync
• Mobile app