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B2B lead generation and nurture programmes with website activity tracking

Best for: B2B lead generation teams

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…

• CRM integration
• Email and calendar sync
• Forms
• Landing pages

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Enterprise B2B marketing automation and lead management

Best for: Enterprise B2B demand generation

Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…

• Account-based marketing
• Attribution
• CRM integration
• Email and calendar sync

Enterprise cross-channel customer engagement and lifecycle messaging

Best for: Enterprise consumer brands and apps

Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Event-driven messaging for SaaS and product-led teams

Best for: SaaS and product-led teams

Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…

• A/B testing
• Customer journeys
• Data pipelines
• Email and calendar sync

Behaviour-based email marketing automation for SaaS companies

Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails

Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.

• A/B testing
• Customer journeys
• Email campaigns
• Event-triggered messaging

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

Enterprise personalisation and journey orchestration

Best for: Enterprise personalisation teams

Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…

• AI assistant
• Customer journeys
• Email and calendar sync
• Mobile app

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Email platform for SaaS with campaigns, loops and transactional email in one place

Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool

Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.

• API access
• Email campaigns
• Marketing automation
• Segmentation

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms