Loops
Email platform for SaaS with campaigns, loops and transactional email in one place
- Pricing
- Free plan, paid from $49/mo
- Free options
- Free version
- Deployment
- Cloud / SaaS
- Popular with
- Software and IT
About Loops
Loops pricing at a glance: Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.
Loops is an email platform made for SaaS companies. It combines newsletters and campaigns, event-triggered automations called loops, and transactional email in a clean, developer-friendly interface.
Loops pricing is based on subscribed contacts. The Free plan covers up to 1,000 contacts and 4,000 sends per rolling 30 days with a Loops footer, Growth is $49 a month for up to 5,000 contacts with unlimited sends, and Enterprise is custom for 1.5 million or more. There are no seat fees and no per-send charges.
Transactional email is included on paid plans, so you can retire a separate sending service. Fast-growing teams should plan for the jump from Growth to a custom plan.
Loops suits SaaS startups that want newsletters, product announcements, onboarding sequences and transactional messages from one tool. Its clean editor and event-based loops let small teams set up lifecycle messaging quickly.
Estimate your subscribed contacts, because the price depends on them, and note that Free caps sends at 4,000 per rolling 30 days. Check how you will send events from your app, and plan for the move from Growth to a custom plan above 5,000 contacts. Compare with Customer.io if you need deeper segmentation.
Keep researching: best marketing automation software, marketing automation pricing, free marketing automation software.
Popular with: Software and IT
Features
Integrations
Pricing
Free
Up to 1,000 subscribed contacts; 4,000 sends per rolling 30 days; Loops footer
Growth
Up to 5,000 contacts; unlimited sends; no branding
Enterprise
1.5 million+ contacts; priority support and migration help
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Free plan with unlimited contact uploads
- No seat fees and no per-send charges
- Transactional email included on paid plans
- Clean editor designed for SaaS product messaging
Cons
- Free plan limits sends and shows branding
- Growth tops out at 5,000 contacts before custom pricing
- Fewer ecommerce features
- Smaller integration catalogue
Frequently asked questions
Does Loops have a free plan?
Yes. Free supports up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days.
How much does Loops cost?
Growth is $49 per month for up to 5,000 contacts; Enterprise is custom.
Does Loops charge per send?
No. There are no per-send charges and no seat fees.
Does Loops include transactional email?
Transactional sending is included on paid plans.
What are the best alternatives to Loops?
Customer.io, Userlist and Encharge are common alternatives.
User reviews
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Loops vs Act-On
| Loops | Act-On | |
|---|---|---|
| Starting price | $49/mo | Custom quote |
| Free version | Yes | No |
| Free trial | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | SaaS startups sending product emails, newsletters and transactional messages from one tool | B2B lead generation teams |
| Not ideal for | Retailers needing catalogue-based flows | Ecommerce stores |
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