B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
Enterprise cross-channel customer engagement and lifecycle messaging
Best for: Enterprise consumer brands and apps
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Event-driven messaging for SaaS and product-led teams
Best for: SaaS and product-led teams
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…
Behaviour-based email marketing automation for SaaS companies
Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails
Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.
Email marketing with funnels and landing pages
Best for: Small businesses wanting funnels and email
GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…
Enterprise personalisation and journey orchestration
Best for: Enterprise personalisation teams
Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…
Ecommerce email and SMS automation built on customer data
Best for: Ecommerce and DTC brands
Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…
Email platform for SaaS with campaigns, loops and transactional email in one place
Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool
Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.
Simple email marketing and automation with a free plan
Best for: Small businesses and creators
MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…
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