Segmentation software

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Long-running email marketing platform with templates, landing pages and 24/7 support

Best for: Small businesses and solopreneurs who value support and a stable platform

Established email marketing platform with templates, landing pages and 24/7 support. Plans from $15 per month.

• Automation
• Email campaigns
• Email templates
• Landing pages

Newsletter platform with a free plan, growth tools and built-in monetisation

Best for: Newsletter publishers and media creators who want growth and monetisation tools built in

Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.

• Automation
• Email campaigns
• Forms
• Landing pages

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Design-forward email marketing platform with a 30-day free trial

Best for: Brands and agencies that care about email design and want predictable unlimited sending

Design-forward email marketing from Marigold with tiered plans, unlimited sends on Essentials and a 30-day trial.

• Automation
• Drag-and-drop email builder
• Email campaigns
• Email templates

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

Email platform for creators with a free newsletter plan and monetisation tools

Best for: Creators, writers and coaches building audiences and selling products

Email platform for creators with a free plan up to 10,000 subscribers; paid plans from $39 per month.

• Automation
• Email campaigns
• Email sequences
• Forms

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Email platform for SaaS with campaigns, loops and transactional email in one place

Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool

Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.

• API access
• Email campaigns
• Marketing automation
• Segmentation

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Email marketing and transactional email in one platform, with a free plan

Best for: Developers and marketers who need both campaign and transactional email

Email marketing and transactional email platform with a free plan and paid plans from $9 per month.

• API access
• Automation
• Email campaigns
• Email templates

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations