Find software you can trust

Simple, flexible CRM with a free plan and built-in AI for small businesses

Best for: Small businesses that want a straightforward CRM they can start free

Simple CRM with a free plan for two users, included AI and paid plans from about $18 per user per month billed annually.

• AI assistant
• Contact management
• Email integration
• Pipeline management

Open-source customer engagement platform you can self-host

Best for: Technical teams that want an open-source, self-hosted support tool

Chatwoot is an open-source customer support platform that unifies live chat, email, social channels and messaging apps in one inbox. Because the Community Edition…

• API access
• Canned responses
• Knowledge base
• Live chat

Outbound sales CRM with calling, SMS and email built in

Best for: Outbound and inside sales teams

Close is a CRM built for inside and outbound sales teams. Calling, SMS and email sit inside the CRM, with sequences and power dialer…

• Email sequences
• Integrations
• Lead management
• Pipeline management

Email marketing with phone support, events tools and contact-tier pricing

Best for: Small businesses, nonprofits and local organisations that want easy email with phone support

Email marketing for small businesses and nonprofits with phone support. Three plans priced by contact tier and a free trial.

• Automation
• Customer surveys
• Email campaigns
• Email templates

CRM built to live inside Google Workspace

Best for: Google Workspace-centred teams

Copper is a CRM that integrates tightly with Google Workspace, working inside Gmail and syncing with Calendar, Drive and Contacts. Teams manage leads and…

• Activity logging
• Email and calendar sync
• Email templates
• Mobile app

No-code CRM and workflow automation platform with AI for sales, marketing and service

Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform

No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.

• AI assistant
• Customisation
• Marketing automation
• Pipeline management

Affordable live chat and unified inbox for small businesses

Best for: Startups and small ecommerce teams wanting affordable live chat

Crisp provides live chat, a shared inbox, a chatbot, a knowledge base and a basic CRM in one product aimed at small businesses and…

• Canned responses
• Chatbots
• Co-browsing
• Contact management

Event-driven messaging for SaaS and product-led teams

Best for: SaaS and product-led teams

Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…

• A/B testing
• Customer journeys
• Data pipelines
• Email and calendar sync

Mac and iOS CRM for Apple-first service businesses

Best for: Apple-first service businesses

Daylite is a CRM built natively for Apple devices, with a dedicated Mac and iOS app. It manages contacts, projects, tasks and sales pipelines…

• Contact management
• Email and calendar sync
• Forms
• iOS app

Conversational marketing and chat platform, now part of Salesloft

Best for: B2B sales and marketing teams with high-intent web traffic and rep capacity to staff chat

B2B conversational marketing and chat platform, now part of Salesloft. Quote-based annual contracts.

• Chatbots
• CRM integration
• Lead management
• Live chat

Ecommerce-focused email and SMS automation with revenue attribution

Best for: Online stores that want revenue-focused email and SMS automations

Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.

• A/B testing
• Attribution
• Audience segmentation
• E-commerce integrations

Behaviour-based email marketing automation for SaaS companies

Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails

Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.

• A/B testing
• Customer journeys
• Email campaigns
• Event-triggered messaging