Professional services software

B2B lead generation and nurture programmes with website activity tracking

Best for: B2B lead generation teams

Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…

• CRM integration
• Email and calendar sync
• Forms
• Landing pages

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

Email, SMS and automation with a generous contact allowance

Best for: Budget-conscious teams and businesses with large lists

Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…

• Contact management
• Email campaigns
• Forms
• Landing pages

Combined CRM, marketing and service suite with a limited free tier

Best for: Small businesses wanting sales and marketing in one

EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…

• Contact management
• Email campaigns
• Forms
• Landing pages

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Lead journeys and scoring for Zoho CRM users

Best for: Zoho-centred organisations

Zoho Marketing Automation provides lead journeys, scoring, segmentation and multichannel campaigns, with native integration to Zoho CRM. Pricing is contact-based. It fits best when…

• CRM integration
• Customer journeys
• Customer surveys
• Email and calendar sync