Keap

Keap

CRM by Keap

All-in-one CRM, sales automation and email marketing for small service businesses

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Pricing
$249/mo
Deployment
Cloud / SaaS
Popular with
Agencies and marketing, Professional services
Founded
2001

About Keap

Keap pricing at a glance: All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

Keap, formerly Infusionsoft, combines a CRM with sales and marketing automation, appointment booking and invoicing. It is aimed at service businesses, consultants and coaches who want every lead and customer follow-up handled in one place.

A visual campaign builder triggers emails and texts based on behaviour, and payments and quotes live alongside the contact record. Keap pricing is currently listed by a third-party tracker as $249 per month billed annually for Keap Max, or $299 monthly, with text-marketing tiers from $24 to $279 a month; plan packaging has changed over the years, so check the vendor site.

That price point is justified when Keap replaces a CRM, email tool and invoicing app. If you only need to track contacts, a lighter CRM will be far cheaper.

Keap is aimed at service-based small businesses that rely on follow-up: appointment reminders, quote-to-invoice flows, payment collection and nurture sequences. Consultants, coaches, home services and agencies often use it to automate the admin around each client.

Because plan packaging has changed over time, confirm the current plan, contact limits, number of users and whether onboarding or migration services are included. Ask what text marketing tier you will need, and weigh the cost against a lighter CRM plus a separate email tool, especially if you will not use automation heavily.

Keep researching: best CRM software for small businesses, best free CRM software, best CRM for startups.

Popular with: Agencies and marketingProfessional services

Features

Integrations

QuickBooksZapierGmailOutlookStripePayPal

Pricing

Keap Max

$249/mo

Billed annually ($299 billed monthly), per third-party tracker as of early November 2026

Text marketing add-on

$24 to $279/mo

Tiered by message volume

Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.

Pros and cons

Pros

  • CRM, automation, invoicing and payments in one platform
  • Visual campaign builder for follow-up sequences
  • Built for service businesses and solo operators
  • Long history in small business sales automation

Cons

  • High starting price for a small team
  • Plan structure has changed over time, so confirm contacts and users
  • No free tier
  • Text marketing is a paid add-on

Frequently asked questions

How much does Keap cost?

A third-party tracker lists Keap Max at $249 per month billed annually or $299 billed monthly, with text marketing tiers from $24. Confirm on keap.com since plans change.

Does Keap have a free plan?

No free tier is listed.

What does Keap include?

CRM, email and text automation, appointments, invoicing and payments aimed at small service businesses.

Is Keap good for small teams?

It suits service-based small teams that need automation; very small teams may find it expensive.

What are the best alternatives to Keap?

ActiveCampaign, HubSpot and EngageBay are common alternatives.

User reviews

No reviews yetUsed this software? Help others decide by sharing your experience.

Alternatives to Keap

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Keap vs Act-On

KeapAct-On
Starting price$249/moCustom quote
Free versionNoNo
Free trialNoYes
DeploymentCloud / SaaSCloud / SaaS
Best forService businesses and consultants that want CRM, automation and payments in one toolB2B lead generation teams
Not ideal forSmall teams that need a low-cost CRM onlyEcommerce stores

Full side-by-side comparison

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