Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Behaviour-based email marketing automation for SaaS companies
Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails
Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.
Combined CRM, marketing and service suite with a limited free tier
Best for: Small businesses wanting sales and marketing in one
EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…
Email marketing with funnels and landing pages
Best for: Small businesses wanting funnels and email
GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…
CRM-connected marketing automation for B2B and inbound teams
Best for: Growing B2B teams that want marketing and CRM aligned
HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…
All-in-one CRM, sales automation and email marketing for small service businesses
Best for: Service businesses and consultants that want CRM, automation and payments in one tool
All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.
Ecommerce email and SMS automation built on customer data
Best for: Ecommerce and DTC brands
Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…
Email platform for SaaS with campaigns, loops and transactional email in one place
Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool
Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.
Simple email marketing and automation with a free plan
Best for: Small businesses and creators
MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…
Open-source marketing automation you can self-host or buy as managed cloud
Best for: Technical teams and agencies that want control, data ownership and no per-contact fees
Open-source marketing automation you can self-host for free or buy managed through partners.
Affordable email marketing and automation with unlimited sends on all plans
Best for: Small to mid-size marketers who want automation at a low cost
Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.
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