Mautic
Open-source marketing automation you can self-host or buy as managed cloud
- Pricing
- Free
- Free options
- Free version
- Deployment
- Cloud / SaaS, Linux, On-premise
- Popular with
- Agencies and marketing
About Mautic
Mautic pricing at a glance: Open-source marketing automation you can self-host for free or buy managed through partners.
Mautic is an open-source marketing automation platform. It covers campaign building, segmentation, email, forms, landing pages and lead scoring, and because you can host it yourself, you keep full ownership of your data.
The licence is free, so Mautic pricing is really about the cost of running it. Self-hosting requires servers, redundancy, an email delivery service and people with PHP, SQL and DevOps skills, and the project releases updates regularly. Managed cloud options are available through partners and agencies, each with its own price.
Mautic is a strong choice for agencies and technical teams that want flexibility and no per-contact fees. Teams without technical capacity should compare managed platforms such as ActiveCampaign or HubSpot.
Mautic suits agencies, technical marketing teams and organisations with data-residency requirements that want to run marketing automation on their own infrastructure. The absence of per-contact licence fees can make it economical at large list sizes, if you have the skills to operate it.
Estimate the cost of servers, email delivery, backups and staff time, then compare it with managed platforms. If you do not have DevOps capacity, ask partners for managed hosting quotes and a service-level agreement. Check how plugins, integrations and updates will be handled before moving critical campaigns.
Keep researching: best marketing automation software, marketing automation pricing, free marketing automation software.
Popular with: Agencies and marketing
Features
Integrations
Pricing
Open source
Download and self-host; you pay for servers, maintenance and support
Managed cloud
Offered by Mautic partners and agencies; prices vary by provider
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Free, open-source software with no per-contact licence fee
- Full control of data when self-hosted
- Campaigns, segments, forms and landing pages in one tool
- Large community and partner ecosystem
Cons
- Self-hosting needs PHP, SQL and DevOps skills
- You handle updates, security and backups
- Costs shift to infrastructure and people
- Managed hosting prices vary by provider
Frequently asked questions
Is Mautic free?
The software is open source and free to download. Self-hosting still has infrastructure, maintenance and support costs.
Who maintains Mautic?
If you self-host, your team handles updates, security and backups. Managed providers can do this for you.
What skills do I need?
PHP, SQL, DevOps and marketing skills are useful for running it yourself.
Does Mautic have cloud hosting?
Managed versions are offered by partners and agencies, each with its own pricing.
What are the best alternatives to Mautic?
ActiveCampaign, HubSpot and Brevo are common managed alternatives.