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Modern, flexible CRM with a free plan for small teams

Best for: Startups and modern teams wanting a flexible CRM

Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…

• API access
• Customisation
• Data enrichment
• Email and calendar sync

CRM plus collaboration, tasks and communication in one workspace

Best for: Small teams wanting CRM and collaboration together

Bitrix24 combines a CRM with team collaboration tools such as tasks, chat, video calls and document sharing. A free plan has been advertised, although…

• Contact management
• Document sharing
• Email and calendar sync
• Landing pages

CRM built to live inside Google Workspace

Best for: Google Workspace-centred teams

Copper is a CRM that integrates tightly with Google Workspace, working inside Gmail and syncing with Calendar, Drive and Contacts. Teams manage leads and…

• Activity logging
• Email and calendar sync
• Email templates
• Mobile app

Mac and iOS CRM for Apple-first service businesses

Best for: Apple-first service businesses

Daylite is a CRM built natively for Apple devices, with a dedicated Mac and iOS app. It manages contacts, projects, tasks and sales pipelines…

• Contact management
• Email and calendar sync
• Forms
• iOS app

Modern relationship CRM for teams that manage networks and deals in a spreadsheet-like view

Best for: Startups, agencies and investors who manage relationships and lightweight pipelines

Modern relationship CRM with LinkedIn, email and WhatsApp sync. Plans from $24 per member per month billed annually.

• AI assistant
• Contact management
• Data enrichment
• Email and calendar sync

Sales CRM with built-in phone, email and Freddy AI

Best for: Small sales teams wanting built-in communication on a budget

Freshsales is the sales CRM from Freshworks. It combines contact and deal tracking with built-in calling, email and chat, so reps can reach prospects…

• AI assistant
• Contact management
• Email and calendar sync
• Email sequences

Enterprise CRM tightly integrated with Microsoft 365 and Teams

Best for: Microsoft-centric organisations

Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…

• AI assistant
• Customisation
• Dataverse
• Email and calendar sync

Visual, board-based CRM that adapts to your sales process

Best for: Teams wanting a flexible, visual CRM tied to wider work management

monday Sales CRM builds a CRM on monday.com's flexible boards. Leads, deals and accounts live in customisable boards with automations, dashboards and email sync,…

• Customisation
• Email and calendar sync
• Email templates
• Forms

Relationship CRM that builds contact records from email, calendar and social profiles

Best for: Small teams that manage relationships through email and social channels

Relationship CRM that auto-builds contact records. Business plan reported at $24.90 per user per month billed annually.

• Contact management
• Data enrichment
• Email and calendar sync
• Email integration

Sales CRM with built-in email marketing and quote tools for small teams

Best for: Small B2B sales teams that want a friendly CRM with sales automation and quotes

Sales CRM for small B2B teams with unlimited contacts and five plans from $13 per user per month billed annually.

• Email and calendar sync
• Email integration
• Forms
• Pipeline management

Visual, sales-first CRM built around the deal pipeline

Best for: Small and mid-sized sales teams focused on pipeline execution

Pipedrive is a CRM designed around the pipeline. Deals appear as cards that move across stages, activities remind reps what to do next, and…

• Activity reminders
• Customisation
• Email and calendar sync
• Integrations

Automated CRM for B2B teams that hates manual data entry

Best for: B2B teams with relationship-driven sales

Salesflare is a CRM designed for B2B relationship selling. It pulls in email, calendar and phone activity, enriches contacts and updates records automatically so…

• Data enrichment
• Email and calendar sync
• Email sequences
• Email tracking