Find software you can trust

Cross-channel journeys and customer profiles for mid-market and enterprise

Best for: Mid-market and enterprise teams

Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…

• A/B testing
• Contact management
• Customer journeys
• Email and calendar sync

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Email platform for SaaS with campaigns, loops and transactional email in one place

Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool

Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.

• API access
• Email campaigns
• Marketing automation
• Segmentation

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Open-source marketing automation you can self-host or buy as managed cloud

Best for: Technical teams and agencies that want control, data ownership and no per-contact fees

Open-source marketing automation you can self-host for free or buy managed through partners.

• Email campaigns
• Forms
• Landing pages
• Marketing automation

Mobile-first customer engagement platform

Best for: Mobile-first consumer businesses

MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations

Ecommerce email and SMS automation for online stores

Best for: Online stores

Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…

• A/B testing
• Email and calendar sync
• Email templates
• Forms

Enterprise campaign orchestration, scoring and closed-loop reporting

Best for: Complex enterprise marketing

Oracle Eloqua supports complex enterprise marketing with lead and account scoring, multichannel campaign orchestration and closed-loop reporting. Pricing is by custom quote and it…

• Email and calendar sync
• Event marketing
• Integrations
• Lead scoring

Journeys and customer data in one platform

Best for: Teams wanting journeys and data together

Ortto combines visual journey building, campaign analytics and customer data, aimed at teams wanting both together. Confirm current package and contact-volume costs. Ortto brings…

• Contact management
• Customer journeys
• Email and calendar sync
• Forms

B2B lead nurturing and scoring tied to Salesforce records

Best for: Salesforce-centred B2B teams

Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…

• Account-based marketing
• Campaigns
• CRM integration
• Email and calendar sync