Iterable
Cross-channel journeys and customer profiles for mid-market and enterprise
- Pricing
- Custom quote
- Deployment
- Cloud / SaaS
- Popular with
- Media and creators, Retail and ecommerce
About Iterable
Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams.
Pricing is quote-based.
Iterable is typically evaluated by mid-market and enterprise teams that need a flexible data model. Ask for a quote, test how it ingests your events and compare cross-channel capabilities and support with Braze and Customer.io.
Iterable is typically evaluated alongside Braze and Customer.io by teams that want to build journeys on top of their own customer data. A realistic pilot sends real events, builds one or two lifecycle journeys and measures deliverability and engagement.
At a glance, Iterable offers Cross-channel journeys, Customer profiles, Personalisation, Email, Push and more. It is best suited to mid-market and enterprise teams, and a weaker fit for small businesses. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Media and creatorsRetail and ecommerceSoftware and IT
Features
- A/B testing
- Contact management
- Customer journeys
- Email and calendar sync
- Email templates
- In-app messaging
- Mobile push
- Personalisation
- Reporting and analytics
- SMS
Integrations
Pricing
Custom pricing
Quoted by volume and channels
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Cross-channel
- Flexible data model
- Flexible data model
- Experimentation tools
Cons
- Quote-based
- Needs resources
Frequently asked questions
How is Iterable priced?
Quote-based.
Who is it for?
Mid-market and enterprise.
Does it do SMS?
Yes.
Does it personalise?
Yes.
What are the best alternatives to Iterable?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Iterable?
Small businesses. If that describes you, compare Iterable with alternatives before committing.