B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
Long-running email marketing platform with templates, landing pages and 24/7 support
Best for: Small businesses and solopreneurs who value support and a stable platform
Established email marketing platform with templates, landing pages and 24/7 support. Plans from $15 per month.
Newsletter platform with a free plan, growth tools and built-in monetisation
Best for: Newsletter publishers and media creators who want growth and monetisation tools built in
Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.
Enterprise cross-channel customer engagement and lifecycle messaging
Best for: Enterprise consumer brands and apps
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Design-forward email marketing platform with a 30-day free trial
Best for: Brands and agencies that care about email design and want predictable unlimited sending
Design-forward email marketing from Marigold with tiered plans, unlimited sends on Essentials and a 30-day trial.
Email marketing with phone support, events tools and contact-tier pricing
Best for: Small businesses, nonprofits and local organisations that want easy email with phone support
Email marketing for small businesses and nonprofits with phone support. Three plans priced by contact tier and a free trial.
Event-driven messaging for SaaS and product-led teams
Best for: SaaS and product-led teams
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…
Ecommerce-focused email and SMS automation with revenue attribution
Best for: Online stores that want revenue-focused email and SMS automations
Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.
Behaviour-based email marketing automation for SaaS companies
Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails
Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.
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