B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Combined CRM, marketing and service suite with a limited free tier
Best for: Small businesses wanting sales and marketing in one
EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…
Email marketing with funnels and landing pages
Best for: Small businesses wanting funnels and email
GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…
CRM-connected marketing automation for B2B and inbound teams
Best for: Growing B2B teams that want marketing and CRM aligned
HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…
Ecommerce email and SMS automation built on customer data
Best for: Ecommerce and DTC brands
Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…
Simple email marketing and automation with a free plan
Best for: Small businesses and creators
MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…
Open-source marketing automation you can self-host or buy as managed cloud
Best for: Technical teams and agencies that want control, data ownership and no per-contact fees
Open-source marketing automation you can self-host for free or buy managed through partners.
Ecommerce email and SMS automation for online stores
Best for: Online stores
Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…
Journeys and customer data in one platform
Best for: Teams wanting journeys and data together
Ortto combines visual journey building, campaign analytics and customer data, aimed at teams wanting both together. Confirm current package and contact-volume costs. Ortto brings…
B2B lead nurturing and scoring tied to Salesforce records
Best for: Salesforce-centred B2B teams
Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…
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