Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…
Newsletter platform with a free plan, growth tools and built-in monetisation
Best for: Newsletter publishers and media creators who want growth and monetisation tools built in
Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.
Email, SMS and automation with a generous contact allowance
Best for: Budget-conscious teams and businesses with large lists
Brevo combines email marketing, SMS, chat and automation in one platform. Its free plan stores up to 100,000 contacts with a 300 emails per…
Email marketing with funnels and landing pages
Best for: Small businesses wanting funnels and email
GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…
CRM-connected marketing automation for B2B and inbound teams
Best for: Growing B2B teams that want marketing and CRM aligned
HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…
Email platform for creators with a free newsletter plan and monetisation tools
Best for: Creators, writers and coaches building audiences and selling products
Email platform for creators with a free plan up to 10,000 subscribers; paid plans from $39 per month.
Ecommerce email and SMS automation built on customer data
Best for: Ecommerce and DTC brands
Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…
Simple email marketing and automation with a free plan
Best for: Small businesses and creators
MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…
Ecommerce email and SMS automation for online stores
Best for: Online stores
Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…
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