B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
Modern, flexible CRM with a free plan for small teams
Best for: Startups and modern teams wanting a flexible CRM
Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…
CRM plus collaboration, tasks and communication in one workspace
Best for: Small teams wanting CRM and collaboration together
Bitrix24 combines a CRM with team collaboration tools such as tasks, chat, video calls and document sharing. A free plan has been advertised, although…
Enterprise cross-channel customer engagement and lifecycle messaging
Best for: Enterprise consumer brands and apps
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…
CRM built to live inside Google Workspace
Best for: Google Workspace-centred teams
Copper is a CRM that integrates tightly with Google Workspace, working inside Gmail and syncing with Calendar, Drive and Contacts. Teams manage leads and…
Event-driven messaging for SaaS and product-led teams
Best for: SaaS and product-led teams
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…
Mac and iOS CRM for Apple-first service businesses
Best for: Apple-first service businesses
Daylite is a CRM built natively for Apple devices, with a dedicated Mac and iOS app. It manages contacts, projects, tasks and sales pipelines…
Modern relationship CRM for teams that manage networks and deals in a spreadsheet-like view
Best for: Startups, agencies and investors who manage relationships and lightweight pipelines
Modern relationship CRM with LinkedIn, email and WhatsApp sync. Plans from $24 per member per month billed annually.
Sales CRM with built-in phone, email and Freddy AI
Best for: Small sales teams wanting built-in communication on a budget
Freshsales is the sales CRM from Freshworks. It combines contact and deal tracking with built-in calling, email and chat, so reps can reach prospects…
Enterprise personalisation and journey orchestration
Best for: Enterprise personalisation teams
Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…
Cross-channel journeys and customer profiles for mid-market and enterprise
Best for: Mid-market and enterprise teams
Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…
Listings marked Sponsored are paid placements. Ratings come from user reviews, or from our editorial rating where no reviews exist yet.
