Find software you can trust

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

Email platform for creators with a free newsletter plan and monetisation tools

Best for: Creators, writers and coaches building audiences and selling products

Email platform for creators with a free plan up to 10,000 subscribers; paid plans from $39 per month.

• Automation
• Email campaigns
• Email sequences
• Forms

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Email platform for SaaS with campaigns, loops and transactional email in one place

Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool

Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.

• API access
• Email campaigns
• Marketing automation
• Segmentation

Email marketing platform with a free plan, automations and contact-based pricing

Best for: Small businesses and creators starting with email who value ease of use

Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

• Audience segmentation
• Automation
• Drag-and-drop email builder
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Email marketing and transactional email in one platform, with a free plan

Best for: Developers and marketers who need both campaign and transactional email

Email marketing and transactional email platform with a free plan and paid plans from $9 per month.

• API access
• Automation
• Email campaigns
• Email templates

Open-source marketing automation you can self-host or buy as managed cloud

Best for: Technical teams and agencies that want control, data ownership and no per-contact fees

Open-source marketing automation you can self-host for free or buy managed through partners.

• Email campaigns
• Forms
• Landing pages
• Marketing automation

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations

Lifecycle email and in-app messages for SaaS

Best for: SaaS lifecycle teams

Userlist focuses on SaaS lifecycle email with user and company data, workflows and in-app messages. Implementation and pricing depend on user volume. Userlist is…

• Contact management
• Email campaigns
• Email templates
• Forms