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Combined CRM, marketing and service suite with a limited free tier

Best for: Small businesses wanting sales and marketing in one

EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…

• Contact management
• Email campaigns
• Forms
• Landing pages

Email marketing with funnels and landing pages

Best for: Small businesses wanting funnels and email

GetResponse combines email marketing, landing pages, funnels and webinars. Starter is listed from $19 a month with a limited workflow allowance, and higher plans…

• Ecommerce tools
• Email campaigns
• Email templates
• Forms

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

Enterprise personalisation and journey orchestration

Best for: Enterprise personalisation teams

Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…

• AI assistant
• Customer journeys
• Email and calendar sync
• Mobile app

Cross-channel journeys and customer profiles for mid-market and enterprise

Best for: Mid-market and enterprise teams

Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…

• A/B testing
• Contact management
• Customer journeys
• Email and calendar sync

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

Email platform for creators with a free newsletter plan and monetisation tools

Best for: Creators, writers and coaches building audiences and selling products

Email platform for creators with a free plan up to 10,000 subscribers; paid plans from $39 per month.

• Automation
• Email campaigns
• Email sequences
• Forms

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Email platform for SaaS with campaigns, loops and transactional email in one place

Best for: SaaS startups sending product emails, newsletters and transactional messages from one tool

Email platform for SaaS with a free plan up to 1,000 contacts and Growth at $49 per month for 5,000 contacts.

• API access
• Email campaigns
• Marketing automation
• Segmentation

Email marketing platform with a free plan, automations and contact-based pricing

Best for: Small businesses and creators starting with email who value ease of use

Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

• Audience segmentation
• Automation
• Drag-and-drop email builder
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Email marketing and transactional email in one platform, with a free plan

Best for: Developers and marketers who need both campaign and transactional email

Email marketing and transactional email platform with a free plan and paid plans from $9 per month.

• API access
• Automation
• Email campaigns
• Email templates