Sales software

B2B contact database and sales engagement platform with a free plan

Best for: Startups and SMB sales teams that want data and outreach in one tool

B2B data and sales engagement platform with a free plan and paid plans from $49 per user per month billed annually.

• CRM integration
• Data enrichment
• Email sequences
• Lead management

Modern, flexible CRM with a free plan for small teams

Best for: Startups and modern teams wanting a flexible CRM

Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…

• API access
• Customisation
• Data enrichment
• Email and calendar sync

CRM plus collaboration, tasks and communication in one workspace

Best for: Small teams wanting CRM and collaboration together

Bitrix24 combines a CRM with team collaboration tools such as tasks, chat, video calls and document sharing. A free plan has been advertised, although…

• Contact management
• Document sharing
• Email and calendar sync
• Landing pages

Simple, flexible CRM with a free plan and built-in AI for small businesses

Best for: Small businesses that want a straightforward CRM they can start free

Simple CRM with a free plan for two users, included AI and paid plans from about $18 per user per month billed annually.

• AI assistant
• Contact management
• Email integration
• Pipeline management

Outbound sales CRM with calling, SMS and email built in

Best for: Outbound and inside sales teams

Close is a CRM built for inside and outbound sales teams. Calling, SMS and email sit inside the CRM, with sequences and power dialer…

• Email sequences
• Integrations
• Lead management
• Pipeline management

CRM built to live inside Google Workspace

Best for: Google Workspace-centred teams

Copper is a CRM that integrates tightly with Google Workspace, working inside Gmail and syncing with Calendar, Drive and Contacts. Teams manage leads and…

• Activity logging
• Email and calendar sync
• Email templates
• Mobile app

No-code CRM and workflow automation platform with AI for sales, marketing and service

Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform

No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.

• AI assistant
• Customisation
• Marketing automation
• Pipeline management

Mac and iOS CRM for Apple-first service businesses

Best for: Apple-first service businesses

Daylite is a CRM built natively for Apple devices, with a dedicated Mac and iOS app. It manages contacts, projects, tasks and sales pipelines…

• Contact management
• Email and calendar sync
• Forms
• iOS app

Conversational marketing and chat platform, now part of Salesloft

Best for: B2B sales and marketing teams with high-intent web traffic and rep capacity to staff chat

B2B conversational marketing and chat platform, now part of Salesloft. Quote-based annual contracts.

• Chatbots
• CRM integration
• Lead management
• Live chat

Combined CRM, marketing and service suite with a limited free tier

Best for: Small businesses wanting sales and marketing in one

EngageBay combines CRM, marketing automation, live chat and help desk tools in one suite. A free plan with a limited contact allowance lets small…

• Contact management
• Email campaigns
• Forms
• Landing pages

Modern relationship CRM for teams that manage networks and deals in a spreadsheet-like view

Best for: Startups, agencies and investors who manage relationships and lightweight pipelines

Modern relationship CRM with LinkedIn, email and WhatsApp sync. Plans from $24 per member per month billed annually.

• AI assistant
• Contact management
• Data enrichment
• Email and calendar sync

Sales CRM with built-in phone, email and Freddy AI

Best for: Small sales teams wanting built-in communication on a budget

Freshsales is the sales CRM from Freshworks. It combines contact and deal tracking with built-in calling, email and chat, so reps can reach prospects…

• AI assistant
• Contact management
• Email and calendar sync
• Email sequences