Instantly
Cold email platform focused on deliverability, unlimited sending accounts and warm-up
- Pricing
- $47/mo
- Free options
- Free trial
- Deployment
- Cloud / SaaS
- Popular with
- Agencies and marketing
About Instantly
Instantly pricing at a glance: Cold email platform with unlimited accounts and warm-up. Outreach plans from $47 per month; credits billed separately.
Instantly is a cold email platform built around deliverability. You connect unlimited sending accounts, warm them up automatically, rotate them across campaigns and track replies in a unified inbox.
Instantly pricing separates outreach plans from credits. Outreach is $47 a month for Growth (5,000 emails, 1,000 contacts), $107 for Hypergrowth (125,000 emails, 25,000 contacts) and $358 for Light Speed (500,000 emails, 100,000 contacts), with no overage fees. Credits for AI and lead data are a separate subscription from $9 a month.
A 14-day trial with 250 contacts and 1,000 emails requires no card. Budget for domains and mailboxes, which are extra, and compare against lemlist if you want LinkedIn steps.
Instantly is aimed at agencies and outbound teams sending cold email at scale from many mailboxes. Unlimited accounts, warm-up and inbox rotation help protect deliverability, while the Unibox consolidates replies.
Plan for costs beyond the plan: separate credits for AI and lead data, domains at about $15 a year and mailbox costs. Choose Hypergrowth if you need the CRM or webhooks, and use the 14-day trial to test deliverability on a small campaign. Compare with lemlist if you want LinkedIn steps.
Keep researching: best B2B lead nurturing software, best B2B sales CRM, best CRM software for small businesses.
Popular with: Agencies and marketing
Features
Integrations
Pricing
Growth
5,000 emails and 1,000 contacts; unlimited email accounts and warm-up
Hypergrowth
125,000 emails and 25,000 contacts; CRM, deliverability AI agent, webhooks
Light Speed
500,000 emails and 100,000 contacts; dedicated server and IP rotation
Enterprise
Dedicated account manager and private deliverability network
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Unlimited email accounts and automated warm-up on all plans
- Clear tiers by emails and contacts with no overage charges
- 14-day trial with no card
- Built-in CRM on Hypergrowth and above
Cons
- Separate credits subscription for AI and lead data
- Domains and accounts cost extra
- Webhooks only from Hypergrowth
- Focused on email rather than full multichannel
Frequently asked questions
How much does Instantly cost?
Outreach plans are Growth $47, Hypergrowth $107 and Light Speed $358 per month; credits are a separate subscription.
Does Instantly have a free trial?
Yes. A 14-day trial with 250 contacts and 1,000 emails, no card required.
Are there overage charges?
No. If you exceed volume you move up a tier.
What do credits cover?
AI, lead data and search, billed separately from the outreach plan.
What are the best alternatives to Instantly?
lemlist, Apollo and Outreach are common alternatives.
User reviews
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Instantly vs Apollo.io
| Instantly | Apollo.io | |
|---|---|---|
| Starting price | $47/mo | $49/mo |
| Free version | No | Yes |
| Free trial | Yes | No |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | Agencies and outbound teams sending high volumes of cold email | Startups and SMB sales teams that want data and outreach in one tool |
| Not ideal for | Teams that need a full revenue platform or LinkedIn-heavy outreach | Enterprises needing deep conversation intelligence |
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