A/B testing software

Enterprise cross-channel customer engagement and lifecycle messaging

Best for: Enterprise consumer brands and apps

Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Event-driven messaging for SaaS and product-led teams

Best for: SaaS and product-led teams

Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…

• A/B testing
• Customer journeys
• Data pipelines
• Email and calendar sync

Ecommerce-focused email and SMS automation with revenue attribution

Best for: Online stores that want revenue-focused email and SMS automations

Ecommerce email and SMS automation with a single plan priced by contacts, from $39 per month for 2,500 contacts.

• A/B testing
• Attribution
• Audience segmentation
• E-commerce integrations

Behaviour-based email marketing automation for SaaS companies

Best for: SaaS companies sending behaviour-triggered onboarding and lifecycle emails

Behaviour-based email automation for SaaS. Plans listed at $49 and $59 per month with unlimited emails and flows.

• A/B testing
• Customer journeys
• Email campaigns
• Event-triggered messaging

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms

Cross-channel journeys and customer profiles for mid-market and enterprise

Best for: Mid-market and enterprise teams

Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…

• A/B testing
• Contact management
• Customer journeys
• Email and calendar sync

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Mobile-first customer engagement platform

Best for: Mobile-first consumer businesses

MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Ecommerce email and SMS automation for online stores

Best for: Online stores

Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…

• A/B testing
• Email and calendar sync
• Email templates
• Forms