Find software you can trust

CRM with project management and optional marketing and service apps

Best for: Small and mid-size teams that need CRM plus project tracking after a deal closes

CRM with project management and optional marketing and service apps. CRM plans from $29 per user per month billed annually.

• Contact management
• Email integration
• Pipeline management
• Reporting and analytics

Conversational support platform built around its Fin AI agent

Best for: SaaS and product-led teams that want support and messaging together

Intercom started as a website messenger and has grown into a customer service platform centred on conversations. Agents work a shared inbox, customers reach…

• AI assistant
• Knowledge base
• Live chat
• Multilingual support

Cross-channel journeys and customer profiles for mid-market and enterprise

Best for: Mid-market and enterprise teams

Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…

• A/B testing
• Contact management
• Customer journeys
• Email and calendar sync

ITSM and service desk from Atlassian, tightly linked to Jira

Best for: IT, DevOps and internal service teams already on Atlassian

Jira Service Management is Atlassian's service desk for IT, operations and customer support. Requests arrive through a portal, email or chat, flow into queues…

• Asset management
• Change management
• Incident management
• Integrations

Ecommerce email and SMS automation built on customer data

Best for: Ecommerce and DTC brands

Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows…

• A/B testing
• Contact management
• Ecommerce flows
• Email campaigns

Customer-centric CRM and help desk that unifies every conversation into one timeline

Best for: Mid-size and enterprise support teams, particularly ecommerce brands that need one timeline per customer

Customer-centric help desk and CRM that unifies email, chat, SMS, social and voice into a single timeline. Quote-based pricing.

• Automation
• Customer data sidebar
• Multichannel messaging
• Reporting and analytics

All-in-one help desk with live chat, call centre and ticketing

Best for: Teams that want ticketing, chat and calling in a single tool

LiveAgent is a help desk that combines ticketing, live chat, a call centre, social channels and a knowledge base in a single product. Agents…

• Departments and tags
• Knowledge base
• Live chat
• Mobile app

Dedicated live chat software with ticketing, chatbots and AI reply tools

Best for: Support and sales teams that want a dedicated, reliable live chat with strong reporting

Dedicated live chat software with AI reply tools, visitor tracking and reporting. Plans from $19 per agent per month billed annually.

• AI assistant
• Canned responses
• Chatbots
• Integrations

Email marketing platform with a free plan, automations and contact-based pricing

Best for: Small businesses and creators starting with email who value ease of use

Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

• Audience segmentation
• Automation
• Drag-and-drop email builder
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

ITSM with service desk, asset management and CMDB, available cloud or on-premises

Best for: IT teams that want flexible deployment and ITIL coverage at a competitive price

ITSM suite from ManageEngine with cloud or on-premises deployment. On-premises plans from $13 per technician per month.

• Asset management
• Change management
• Incident management
• Reporting and analytics

Enterprise CRM tightly integrated with Microsoft 365 and Teams

Best for: Microsoft-centric organisations

Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…

• AI assistant
• Customisation
• Dataverse
• Email and calendar sync