Find software you can trust

Email marketing platform with a free plan, automations and contact-based pricing

Best for: Small businesses and creators starting with email who value ease of use

Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

• Audience segmentation
• Automation
• Drag-and-drop email builder
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Email marketing and transactional email in one platform, with a free plan

Best for: Developers and marketers who need both campaign and transactional email

Email marketing and transactional email platform with a free plan and paid plans from $9 per month.

• API access
• Automation
• Email campaigns
• Email templates

ITSM with service desk, asset management and CMDB, available cloud or on-premises

Best for: IT teams that want flexible deployment and ITIL coverage at a competitive price

ITSM suite from ManageEngine with cloud or on-premises deployment. On-premises plans from $13 per technician per month.

• Asset management
• Change management
• Incident management
• Reporting and analytics

Open-source marketing automation you can self-host or buy as managed cloud

Best for: Technical teams and agencies that want control, data ownership and no per-contact fees

Open-source marketing automation you can self-host for free or buy managed through partners.

• Email campaigns
• Forms
• Landing pages
• Marketing automation

Enterprise CRM tightly integrated with Microsoft 365 and Teams

Best for: Microsoft-centric organisations

Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…

• AI assistant
• Customisation
• Dataverse
• Email and calendar sync

Mobile-first customer engagement platform

Best for: Mobile-first consumer businesses

MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Visual, board-based CRM that adapts to your sales process

Best for: Teams wanting a flexible, visual CRM tied to wider work management

monday Sales CRM builds a CRM on monday.com's flexible boards. Leads, deals and accounts live in customisable boards with automations, dashboards and email sync,…

• Customisation
• Email and calendar sync
• Email templates
• Forms

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations

Relationship CRM that builds contact records from email, calendar and social profiles

Best for: Small teams that manage relationships through email and social channels

Relationship CRM that auto-builds contact records. Business plan reported at $24.90 per user per month billed annually.

• Contact management
• Data enrichment
• Email and calendar sync
• Email integration

Multilingual AI transcription and meeting notes for calls and recordings

Best for: Individuals and international teams that need multilingual transcription

Multilingual AI transcription and meeting notes. Free plan; Pro about $8.17 per user per month billed annually.

• AI meeting summaries
• Meeting transcription
• Multilingual support
• Recording

Sales CRM with built-in email marketing and quote tools for small teams

Best for: Small B2B sales teams that want a friendly CRM with sales automation and quotes

Sales CRM for small B2B teams with unlimited contacts and five plans from $13 per user per month billed annually.

• Email and calendar sync
• Email integration
• Forms
• Pipeline management