Find software you can trust

Visual, sales-first CRM built around the deal pipeline

Best for: Small and mid-sized sales teams focused on pipeline execution

Pipedrive is a CRM designed around the pipeline. Deals appear as cards that move across stages, activities remind reps what to do next, and…

• Activity reminders
• Customisation
• Email and calendar sync
• Integrations

Automated CRM for B2B teams that hates manual data entry

Best for: B2B teams with relationship-driven sales

Salesflare is a CRM designed for B2B relationship selling. It pulls in email, calendar and phone activity, enriches contacts and updates records automatically so…

• Data enrichment
• Email and calendar sync
• Email sequences
• Email tracking

The configurable enterprise CRM, with Starter Suite for smaller teams

Best for: Mid-size and enterprise sales teams with complex processes

Salesforce Sales Cloud is the best-known CRM for complex sales organisations. It manages leads, opportunities, accounts and forecasting, and its configuration layer lets administrators…

• AI assistant
• Customisation
• Integrations
• Lead management

Revenue workflow platform with cadences, conversation intelligence and forecasting

Best for: B2B sales teams that want a full revenue workflow platform

Revenue workflow platform with cadences and conversation intelligence. Quote-based; third-party estimates from about $125 to $180 per user per month.

• AI assistant
• CRM integration
• Email sequences
• Reporting and analytics

Field sales CRM for door-to-door and territory-based teams

Best for: Field sales and door-to-door teams

SPOTIO is a field sales platform that combines CRM, territory mapping, route planning and activity capture. Reps log visits on mobile, managers see activity…

• Gamification
• Integrations
• Lead management
• Mobile app

CRM that lives inside Gmail with a free plan for email tracking

Best for: Teams that live in Gmail and want a lightweight CRM or shared pipeline

Gmail-native CRM with a free email tracking plan and paid pipelines from $49 per user per month billed annually.

• API access
• Contact management
• Email templates
• Email tracking

Configurable CRM suite with Sell, Serve and Market for mid-size and enterprise teams

Best for: Mid-size teams that want a configurable CRM with sales, service and marketing options

Configurable CRM suite for sales, service and marketing with published per-user prices and a 15-user minimum on Sell.

• Contact management
• Marketing automation
• Pipeline management
• Reporting and analytics

All-in-one CRM with a free Pilot plan

Best for: Small businesses wanting an all-in-one CRM on a budget

Vtiger One is a CRM suite covering sales, marketing and support. A free One Pilot plan has been advertised for teams that need multiple…

• Contact management
• Customisation
• Email and calendar sync
• Marketing tools

Lightweight, low-cost CRM from Zoho built for micro and small businesses

Best for: Micro and small businesses that need a simple pipeline at a very low price

Low-cost CRM from Zoho for micro and small businesses, with a free edition and paid plans from $7 per user per month billed annually.

• AI assistant
• Contact management
• Email integration
• Pipeline management

Highly configurable CRM with a free edition and a wide app ecosystem

Best for: Cost-conscious teams that want flexibility and a broad app suite

Zoho CRM manages leads, contacts, deals and sales activities, with workflow rules, scoring and the Zia AI assistant. A large suite of Zoho apps…

• AI assistant
• Customisation
• Email and calendar sync
• Integrations