B2B lead generation and nurture programmes with website activity tracking
Best for: B2B lead generation teams
Act-On provides nurture programmes, lead scoring, website activity tracking and CRM workflows for B2B lead generation teams. Pricing is by quote or contact-based. Validate…
Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
Enterprise cross-channel customer engagement and lifecycle messaging
Best for: Enterprise consumer brands and apps
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…
Event-driven messaging for SaaS and product-led teams
Best for: SaaS and product-led teams
Customer.io lets teams send email, push, SMS and in-app messages triggered by customer events. Visual journeys, behavioural segments and data pipelines make it popular…
Enterprise personalisation and journey orchestration
Best for: Enterprise personalisation teams
Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…
Cross-channel journeys and customer profiles for mid-market and enterprise
Best for: Mid-market and enterprise teams
Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…
Mobile-first customer engagement platform
Best for: Mobile-first consumer businesses
MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…
Ecommerce email and SMS automation for online stores
Best for: Online stores
Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…
Enterprise campaign orchestration, scoring and closed-loop reporting
Best for: Complex enterprise marketing
Oracle Eloqua supports complex enterprise marketing with lead and account scoring, multichannel campaign orchestration and closed-loop reporting. Pricing is by custom quote and it…
Journeys and customer data in one platform
Best for: Teams wanting journeys and data together
Ortto combines visual journey building, campaign analytics and customer data, aimed at teams wanting both together. Confirm current package and contact-volume costs. Ortto brings…
B2B lead nurturing and scoring tied to Salesforce records
Best for: Salesforce-centred B2B teams
Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…
Lead journeys and scoring for Zoho CRM users
Best for: Zoho-centred organisations
Zoho Marketing Automation provides lead journeys, scoring, segmentation and multichannel campaigns, with native integration to Zoho CRM. Pricing is contact-based. It fits best when…
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