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Visual, sales-first CRM built around the deal pipeline

Best for: Small and mid-sized sales teams focused on pipeline execution

Pipedrive is a CRM designed around the pipeline. Deals appear as cards that move across stages, activities remind reps what to do next, and…

• Activity reminders
• Customisation
• Email and calendar sync
• Integrations

Automated CRM for B2B teams that hates manual data entry

Best for: B2B teams with relationship-driven sales

Salesflare is a CRM designed for B2B relationship selling. It pulls in email, calendar and phone activity, enriches contacts and updates records automatically so…

• Data enrichment
• Email and calendar sync
• Email sequences
• Email tracking

B2B lead nurturing and scoring tied to Salesforce records

Best for: Salesforce-centred B2B teams

Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…

• Account-based marketing
• Campaigns
• CRM integration
• Email and calendar sync

The configurable enterprise CRM, with Starter Suite for smaller teams

Best for: Mid-size and enterprise sales teams with complex processes

Salesforce Sales Cloud is the best-known CRM for complex sales organisations. It manages leads, opportunities, accounts and forecasting, and its configuration layer lets administrators…

• AI assistant
• Customisation
• Integrations
• Lead management

Revenue workflow platform with cadences, conversation intelligence and forecasting

Best for: B2B sales teams that want a full revenue workflow platform

Revenue workflow platform with cadences and conversation intelligence. Quote-based; third-party estimates from about $125 to $180 per user per month.

• AI assistant
• CRM integration
• Email sequences
• Reporting and analytics

Enterprise ITSM platform with workflows, AI and deep integration across the ServiceNow suite

Best for: Large enterprises with complex IT operations and budget for implementation

Enterprise ITSM and workflow platform. Quote-based; third-party estimates from about $100 per fulfiller per month.

• AI assistant
• Change management
• Incident management
• Self-service portal

Configurable CRM suite with Sell, Serve and Market for mid-size and enterprise teams

Best for: Mid-size teams that want a configurable CRM with sales, service and marketing options

Configurable CRM suite for sales, service and marketing with published per-user prices and a 15-user minimum on Sell.

• Contact management
• Marketing automation
• Pipeline management
• Reporting and analytics

Free live chat with unlimited agents, ticketing and a hosted knowledge base

Best for: Small businesses and startups that want live chat without a monthly bill

Free live chat software with unlimited agents, ticketing, knowledge base and CRM. Optional paid add-ons.

• Contact management
• Departments and tags
• Knowledge base
• Live chat

Meeting recorder with AI notes, clips and CRM sync for Zoom, Meet and Teams

Best for: Teams that want to share clips and highlights from recorded calls

Meeting recorder with AI notes, clips and CRM sync. Free plan; Pro from about $18 per seat per month billed annually.

• AI meeting summaries
• CRM integration
• Meeting recording
• Meeting transcription

Lifecycle email and in-app messages for SaaS

Best for: SaaS lifecycle teams

Userlist focuses on SaaS lifecycle email with user and company data, workflows and in-app messages. Implementation and pricing depend on user volume. Userlist is…

• Contact management
• Email campaigns
• Email templates
• Forms

Enterprise-grade support suite with ticketing, messaging and AI agents

Best for: Growing support teams that need many channels and deep automation

Zendesk is one of the longest-established customer service platforms. It turns email, chat, social and phone conversations into tickets that agents work from a…

• AI assistant
• Canned responses
• Integrations
• Knowledge base

Highly configurable CRM with a free edition and a wide app ecosystem

Best for: Cost-conscious teams that want flexibility and a broad app suite

Zoho CRM manages leads, contacts, deals and sales activities, with workflow rules, scoring and the Zia AI assistant. A large suite of Zoho apps…

• AI assistant
• Customisation
• Email and calendar sync
• Integrations