Find software you can trust

Open-source marketing automation you can self-host or buy as managed cloud

Best for: Technical teams and agencies that want control, data ownership and no per-contact fees

Open-source marketing automation you can self-host for free or buy managed through partners.

• Email campaigns
• Forms
• Landing pages
• Marketing automation

Mobile-first customer engagement platform

Best for: Mobile-first consumer businesses

MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations

Ecommerce email and SMS automation for online stores

Best for: Online stores

Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…

• A/B testing
• Email and calendar sync
• Email templates
• Forms

Enterprise campaign orchestration, scoring and closed-loop reporting

Best for: Complex enterprise marketing

Oracle Eloqua supports complex enterprise marketing with lead and account scoring, multichannel campaign orchestration and closed-loop reporting. Pricing is by custom quote and it…

• Email and calendar sync
• Event marketing
• Integrations
• Lead scoring

Journeys and customer data in one platform

Best for: Teams wanting journeys and data together

Ortto combines visual journey building, campaign analytics and customer data, aimed at teams wanting both together. Confirm current package and contact-volume costs. Ortto brings…

• Contact management
• Customer journeys
• Email and calendar sync
• Forms

B2B lead nurturing and scoring tied to Salesforce records

Best for: Salesforce-centred B2B teams

Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…

• Account-based marketing
• Campaigns
• CRM integration
• Email and calendar sync

Lifecycle email and in-app messages for SaaS

Best for: SaaS lifecycle teams

Userlist focuses on SaaS lifecycle email with user and company data, workflows and in-app messages. Implementation and pricing depend on user volume. Userlist is…

• Contact management
• Email campaigns
• Email templates
• Forms

Lead journeys and scoring for Zoho CRM users

Best for: Zoho-centred organisations

Zoho Marketing Automation provides lead journeys, scoring, segmentation and multichannel campaigns, with native integration to Zoho CRM. Pricing is contact-based. It fits best when…

• CRM integration
• Customer journeys
• Customer surveys
• Email and calendar sync