Best Ecommerce Email Marketing Software in 2027
Ecommerce email is different from newsletter email. Revenue comes from triggered flows (welcome, abandoned cart, post-purchase, winback) and from segmenting by what customers bought and browsed. This guide compares seven platforms on those jobs, using each vendor’s current pricing page, and explains which suits which kind of store.
Which ecommerce email platform should you choose?
- Deepest ecommerce data: Klaviyo.
- Best value for most stores: Omnisend, with ecommerce workflows even on its free plan.
- Broadest general platform: Mailchimp, cheaper than Klaviyo at scale.
- Budget plus transactional email: Brevo.
- Funnels and abandoned-cart recovery in one plan: GetResponse.
Prices were read from vendor pages on 6 November 2026. Check your store platform’s app listing for each tool before you commit, since integration depth varies.
Ecommerce email marketing software compared
| Platform | Best for | Free plan | Pricing basis | Entry paid price |
|---|---|---|---|---|
| Klaviyo | Data-driven stores | 250 profiles, 500 sends | Active profiles | Email $20/mo at 500 profiles |
| Omnisend | Small and mid-size stores | 250 contacts, 500 emails | Contacts | Standard about $16/mo at 500 |
| Mailchimp | Budget-conscious growth | 500 sends, no automation | Contact bands | Standard $13.27/mo at up to 500 |
| Brevo | Budget, transactional email | Free forever, 300/day | Emails sent | Starter $9/mo; Standard $18/mo |
| GetResponse | Funnels and recovery | 14-day trial only | List size | See vendor page (localised currency) |
| MailerLite | Simple stores | 250 subscribers | Subscribers | Comfort $12/mo at 500 |
| ActiveCampaign | Automation-led stores | None | Contact bands | Starter $15/mo at 1,000 (annual) |
Sources: vendor pricing pages, 6 November 2026.
The best ecommerce email marketing tools
1. Klaviyo
Klaviyo is built around store data, with real-time segments, unified profiles, flows and revenue reporting. Its free plan covers 250 active profiles; paid email is $30 at 1,000 profiles, $150 at 10,000 and $720 at 50,000.
Pricing: Active profiles; SMS and add-ons separate
Watch out for: Costs climb quickly, and SMS, Composer and other products are extra.
Our take: The benchmark for depth, priced accordingly. See Klaviyo pricing.
2. Omnisend
Omnisend includes pre-built ecommerce workflows, segmentation, pop-ups, landing pages and A/B testing on its free plan, with 24/7 support on every plan. Standard is about $132 a month at 10,000 contacts (regular rate).
Pricing: Contacts; SMS on Pro from $0.007 per message
Watch out for: SMS needs Pro, and Standard email is capped at 12x contacts.
Our take: Our first pick for most stores. Read the Omnisend review.
3. Mailchimp
Mailchimp Standard gives up to 200 automation flows, dynamic content and custom reports. At 10,000 contacts it is $87.67 a month regular, cheaper than Klaviyo.
Pricing: Contact bands; 50% off first 12 months
Watch out for: The Free plan has no automation flows and the promotion ends after 12 months.
Our take: A capable generalist. See Klaviyo vs Mailchimp.
4. Brevo
Brevo includes transactional email on all plans and prices by emails sent. Professional ($499 a month) adds advanced ecommerce features such as AI recommendations, back-in-stock alerts and coupons.
Pricing: Emails sent; Starter $9/mo, Standard $18/mo
Watch out for: Ecommerce extras sit on the Professional plan.
Our take: Great value for light senders. See Mailchimp vs Brevo.
5. GetResponse
GetResponse’s Marketer plan lists abandoned cart recovery, sales funnels, promo codes, revenue reports and unlimited automation workflows; there is no permanent free plan.
Pricing: List size; 14-day trial
Watch out for: Check the USD price for your list size; its page localises currency.
Our take: Useful when funnels matter as much as email.
6. MailerLite
MailerLite lists ecommerce triggers, integrations and sales tracking in its feature comparison, with Comfort at $19 a month for 1,000 subscribers on monthly billing.
Pricing: Subscribers
Watch out for: Confirm which ecommerce features sit on which plan.
Our take: Good for small catalogs and simple flows.
7. ActiveCampaign
ActiveCampaign suits stores that run branching, behaviour-driven journeys. Plus is $49 a month at 1,000 contacts and Pro $79 (annual billing).
Pricing: Contact bands
Watch out for: No free plan, and cost climbs with list size.
Our take: Choose it for automation depth, not for store-specific templates.
What ecommerce email software needs to do
- Core flows: welcome, abandoned cart, browse abandonment, post-purchase and winback.
- Store data: product, order and customer data synced from your platform.
- Segmentation: by purchase history, value and engagement.
- Forms and pop-ups: to grow the list.
- SMS and push: if you plan multichannel.
- Reporting: revenue attributed to campaigns and flows.
For flow-specific picks see best abandoned cart email automation software and best email marketing for Shopify.
The Six Flows an Ecommerce Store Should Build First
Most of the revenue from email in a store comes from a handful of automated flows rather than from campaigns. Whichever platform you choose, check that it supports these six without workarounds.
| Flow | What it does | What to check in the tool |
|---|---|---|
| Welcome series | Converts a new subscriber into a first buyer | Trigger on signup, branching by source |
| Abandoned cart | Recovers shoppers who left items in the cart | Cart contents in the email, discount logic |
| Browse abandonment | Reaches people who viewed products but did not add to cart | Requires onsite tracking |
| Post-purchase | Thanks, cross-sells, asks for reviews | Order-based triggers, product conditions |
| Win-back | Reactivates lapsed customers | Last-order-date segments |
| Replenishment | Reminds buyers of consumables | Product-level timing |
Test each flow with a real order on a staging list. A flow that looks right in the builder but never fires is the most expensive mistake in ecommerce email.
What Ecommerce Email Costs by List Size
Cost scales with your list, so price at the size you expect to reach in twelve months, not just today.
| List size | Omnisend Standard | Klaviyo Email | Mailchimp Standard | MailerLite Comfort (yearly) | ActiveCampaign Starter (yearly) |
|---|---|---|---|---|---|
| 1,000 | $20 | $30 | $29.99 | $17.10 | $15 |
| 2,500 | $44 | $60 | $44.41 | $29.70 | $39 |
| 5,000 | $81 | $100 | $66.91 | $44.10 | $79 |
| 10,000 | $132 | $150 | $87.67 | $80.10 | $149 |
Monthly entry paid plans recorded from official pricing pages on 6 November 2026. Mailchimp: 2,500 is the top of the 1,501–2,500 band, 5,000 the top of 2,501–5,000, 10,000 the top of 5,001–10,000. Brevo is omitted because it prices on emails sent. Plan features differ.
Mailchimp and MailerLite are cheapest in this view; Omnisend sits in the middle and Klaviyo is highest. That order tracks the depth of ecommerce tooling more than it tracks quality for your store, so test before deciding. See our Omnisend and Klaviyo listings.
Questions to Ask About Your Store Integration
We have not verified the depth of every vendor’s store integration, and it is the part most likely to differ from the marketing page. Before committing, confirm:
- Does the platform sync products, orders, customers and checkout events, and how quickly?
- Does it sync consent status both ways, so unsubscribes in the email tool reach your store?
- Can you segment by product, collection, order value and purchase count?
- Does it support dynamic product blocks in emails?
- What happens to history if you disconnect and reconnect?
- Is there a limit on the number of products or events?
A fifteen-minute test with a sandbox store answers most of these.
Metrics That Show Whether It Is Working
Open rates are unreliable because of privacy features in mail apps. Judge instead on:
- Revenue per recipient for campaigns and flows
- Share of total store revenue attributed to email (typically tracked in the platform and in your analytics, which will not match exactly)
- Conversion rate of each flow
- Unsubscribe and spam complaint rates
- List growth versus list churn
Compare platforms by running the same flows for the same period.
Ecommerce Email Mistakes That Cost Revenue
- Choosing on features you will not use. Klaviyo’s depth costs more; buy it only if you will use the data.
- Sending discounts to everyone and training customers to wait for them.
- Letting the list grow with unengaged contacts and paying for them.
- Neglecting deliverability: authenticate your domain before scaling.
- Rebuilding no flows after a migration.
For help choosing a general platform see best email marketing software.
Annual Cost of Ecommerce Email by Store Size
The most useful price view for a store owner is the twelve-month figure at the list size you expect to reach. Using entry paid plans recorded on 6 November 2026 (MailerLite on yearly billing):
| List size | Omnisend Std | Klaviyo | Mailchimp Std | MailerLite Comfort |
|---|---|---|---|---|
| 2,500 | $528 | $720 | $533 | $356 |
| 5,000 | $972 | $1,200 | $803 | $529 |
| 10,000 | $1,584 | $1,800 | $1,052 | $961 |
| 20,000 | $3,180 | $4,500 | Not captured | Not captured |
Mailchimp 10,000 assumes the top of the 5,001–10,000 band. Omnisend and Klaviyo 20,000 are from their pricing pages.
For a store with a healthy margin, the platform fee is a small share of email-attributed revenue. The reason to optimise cost is at the margins: at 20,000 contacts the gap between Omnisend and Klaviyo is $1,320 a year, which funds a lot of creative or ad spend.
Ecommerce Email Platforms in More Detail
- Omnisend: built for ecommerce; the free plan includes workflows, segmentation, A/B testing, popups and landing pages (250 contacts, 500 emails, 500 web push). Standard adds custom workflows; Pro adds SMS/MMS from $0.007 per SMS (MMS for US and Canada only), unlimited sends under fair use, and priority support. See the Omnisend listing or try it via our referral link.
- Klaviyo: deepest ecommerce data; free plan up to 250 profiles; steep pricing above 10,000 profiles. See the Klaviyo listing.
- Mailchimp: broad integrations (300+) and a familiar interface; Standard adds dynamic content and custom reports; Premium for larger teams.
- MailerLite: low-cost and simple; check ecommerce automation depth in a trial.
- GetResponse: Marketer plan includes abandoned cart recovery and funnels; no free plan.
- ActiveCampaign: strong automation; ecommerce capabilities should be verified for your platform.
Adding SMS: When and What It Costs
SMS can lift performance for time-sensitive messages such as flash sales or delivery updates, but it adds cost and compliance burden. Omnisend gates SMS and MMS to Pro, from $0.007 per SMS. Klaviyo bills US toll-free messages at about $0.01 plus provider fees. Before adding SMS, collect explicit consent, keep messages infrequent, and test in a small segment. For many stores email-only is enough until revenue per subscriber justifies the next channel.
Switching Platforms Without Losing Revenue
- Export contacts, consent, tags and suppression lists.
- Document your current top five flows and their revenue.
- Authenticate your domain on the new platform.
- Rebuild the revenue flows first and test with real orders.
- Warm up by sending to engaged contacts first.
- Run old and new in parallel for two to four weeks where practical, avoiding duplicate sends.
- Compare revenue per recipient before closing the old account.
For more on Mailchimp specifically see our Mailchimp alternatives guide.
Final verdict
Our take: Most stores should shortlist Omnisend and Klaviyo, then trial both on a real flow. Choose Klaviyo if data depth matters; choose Omnisend if price and support matter more. See Klaviyo vs Omnisend and the full best email marketing software guide.
Frequently asked questions
What is the best email marketing software for ecommerce?
Klaviyo for depth of store data, Omnisend for value, and Mailchimp or Brevo for lower-cost general options.
Is Klaviyo worth it for a small store?
Its free plan covers 250 profiles; beyond that, cheaper tools like Omnisend may cover mainstream flows for less.
Do I need SMS?
Not always. If you do, model per-message costs: Klaviyo bills mobile messages separately and Omnisend requires Pro.
Can I use Mailchimp for ecommerce?
Yes. Standard supports up to 200 flows, dynamic content and custom reports, though ecommerce specialists go deeper.
What flows should every store have?
Welcome, abandoned cart, post-purchase and winback are the usual starting set.
How much does ecommerce email cost?
From free to about $150 a month at 10,000 contacts on mainstream plans. See our pricing comparison.
How much does ecommerce email marketing software cost?
Entry paid plans at 5,000 contacts ranged from about $44 to $100 a month in our 6 November 2026 recording, depending on the tool.
Do I need Klaviyo for ecommerce email?
Not necessarily. Klaviyo is the deepest ecommerce option but also the most expensive; Omnisend and others cover core store flows at lower cost.
How do I choose between Omnisend and Klaviyo for my store?
Choose Klaviyo if you will use its deep segmentation and reporting; choose Omnisend if you want core ecommerce flows at a lower price. See our Klaviyo vs Omnisend comparison.
Do I need SMS in my ecommerce email platform?
Not to start. Add SMS once email flows work and you have consent, since it adds per-message cost.
Still comparing options?
Use the PreferWise comparison tool to put tools side by side, or ask for a free shortlist. Listings are alphabetical, with no paid placement in the directory order.
How this guide was made: PreferWise compares public product pages, pricing pages and documentation. We did not independently lab-test deliverability or inbox placement, and plans change often, so confirm current pricing on the vendor site before buying. PreferWise may earn a commission if you sign up through some links on this page; that never changes how tools are ordered or scored. See our affiliate disclosure and how we rank.