SugarCRM
Configurable CRM suite with Sell, Serve and Market for mid-size and enterprise teams
- Pricing
- Subscription
- Deployment
- Cloud / SaaS
- Popular with
- Professional services, Software and IT
- Founded
- 2004
About SugarCRM
SugarCRM pricing at a glance: Configurable CRM suite for sales, service and marketing with published per-user prices and a 15-user minimum on Sell.
SugarCRM is a long-running CRM platform known for configurability. It is sold as Sugar Sell for sales, Sugar Serve for customer service, Sugar Enterprise for broader needs, and Sugar Market for marketing automation.
Prices are published, which is unusual for this market. On the UK price list Sugar Sell is £47, £68 and £108 per user per month billed annually with a 15-user minimum, Sugar Serve is £64, Sugar Enterprise runs £68 to £108, and Sugar Market starts at £800 a month for 10,000 contacts. SugarCRM pricing is also published in USD and EUR on the vendor site.
Higher tiers add case management, AI-driven lead prioritisation, forecasting and mapping. It rewards teams with the capacity to configure it, while smaller businesses will find simpler CRMs faster to roll out.
SugarCRM is aimed at teams that want to shape the CRM to fit processes rather than adapt processes to the tool. Mid-size sales organisations use Sell for opportunities and forecasting, add Serve for case management and Market for campaigns, and rely on role-based configuration.
Remember the 15-user minimum on Sell and confirm currency, because the UK list is in pounds with USD and EUR prices also published. Ask about implementation, hosting options, AI feature availability and how Market contacts are counted. Compare the total against Salesforce and Dynamics at your expected user count.
Keep researching: best CRM software for small businesses, best free CRM software, best CRM for startups.
Popular with: Professional servicesSoftware and IT
Features
- Contact management
- Marketing automation
- Pipeline management
- Reporting and analytics
- Sales forecasting
- Workflow automation
Integrations
Pricing
Sugar Sell Standard
Billed annually; minimum 15 users (UK price list)
Sugar Sell Advanced
Billed annually; adds case management and AI features
Sugar Sell Premier
Billed annually; adds geo mapping, enhanced forecasting, double storage
Sugar Serve
Billed annually; omnichannel service and SLA management
Sugar Enterprise
Enterprise and Enterprise+ tiers
Sugar Market
Billed annually; unlimited users
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Highly configurable and available for sales, service and marketing
- Published list prices across Sell, Serve and Market
- AI features and forecasting on higher tiers
- Mature product with a long enterprise track record
Cons
- 15-user minimum on Sell plans
- Prices shown in GBP on the UK site; USD and EUR also published
- No free trial on the pricing page
- More complex to implement than SMB CRMs
Frequently asked questions
How much does SugarCRM cost?
On the UK price list, Sugar Sell is £47 (Standard), £68 (Advanced) and £108 (Premier) per user per month billed annually, with a minimum of 15 users.
Does SugarCRM have a free trial?
The pricing page does not mention a trial; ask the vendor.
What is Sugar Market?
A marketing automation product priced from £800 per month for 10,000 contacts with unlimited users.
Which SugarCRM edition includes case management?
Sell Advanced and above add case management and bug tracking.
What are the best alternatives to SugarCRM?
Salesforce, Microsoft Dynamics 365 and Zoho CRM are common alternatives.
User reviews
Alternatives to SugarCRM
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SugarCRM vs Attio
| SugarCRM | Attio | |
|---|---|---|
| Starting price | Subscription | $35/mo |
| Free version | No | Yes |
| Free trial | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | Mid-size teams that want a configurable CRM with sales, service and marketing options | Startups and modern teams wanting a flexible CRM |
| Not ideal for | Small teams with fewer than 15 users or limited admin resources | Enterprises needing a large partner ecosystem |
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