Braze
Enterprise cross-channel customer engagement and lifecycle messaging
- Pricing
- Custom quote
- Deployment
- Cloud / SaaS
- Popular with
- Consumer apps, Retail and ecommerce
- Founded
- 2011
About Braze
Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps.
Pricing is by custom quote and it targets enterprise teams.
Braze is chosen for scale and orchestration. Plan for implementation, data integration and a team that can manage Canvas journeys and experiments. Request a custom quote and compare it with Iterable, MoEngage and Insider One on channels, data model and support.
Braze is commonly selected by consumer brands that message customers across app, web and email at high volume. Typical rollouts involve engineering to send events and a lifecycle team that designs journeys, so allow time for both before measuring results.
At a glance, Braze offers Cross-channel orchestration, Personalisation, Experimentation, Push, Email and more. It is best suited to enterprise consumer brands and apps, and a weaker fit for small teams. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Consumer appsRetail and ecommerce
Features
- A/B testing
- Customer journeys
- Email and calendar sync
- In-app messaging
- Mobile push
- Multichannel messaging
- Personalisation
- Reporting and analytics
- Segmentation
- SMS
Integrations
Pricing
Custom pricing
Quoted by monthly active users and channels, no public price list
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Enterprise scale
- Cross-channel
- Experimentation
- Canvas journey builder for complex flows
Cons
- Custom quote
- Needs resources
- Complex
Frequently asked questions
How much is Braze?
Custom quote.
Who is it for?
Enterprise brands.
Does it do push?
Yes.
Does it support experimentation?
Yes.
What are the best alternatives to Braze?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Braze?
Small teams. If that describes you, compare Braze with alternatives before committing.