Salesforce Account Engagement
B2B lead nurturing and scoring tied to Salesforce records
- Pricing
- $1,250/mo
- Free options
- Free trial
- Deployment
- Cloud / SaaS
- Popular with
- Software and IT
About Salesforce Account Engagement
Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline influence.
It is sold on annual contracts at enterprise-level cost, and best suits Salesforce-centred organisations.
This is a natural fit when Salesforce is already your system of record. Check which edition covers the scoring, nurture and reporting you need, and confirm contract length and total cost with Salesforce. If your CRM is not Salesforce, look at tools with native integrations for your own CRM.
At a glance, Salesforce Account Engagement offers Lead scoring, Nurture programs, CRM alignment, Email, Landing pages and more. It is best suited to salesforce-centred B2B teams, and a weaker fit for teams not on Salesforce. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Software and IT
Features
- Account-based marketing
- Campaigns
- CRM integration
- Email and calendar sync
- Engagement studio
- Forms
- Landing pages
- Lead scoring
- Nurture programs
- Reporting and analytics
Integrations
Pricing
Growth
Billed annually, priced by contacts
Plus
Billed annually
Advanced
Billed annually
Premium
Billed annually
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Tight Salesforce alignment
- Lead scoring
- Enterprise scale
- Pipeline influence reporting
Cons
- Annual contracts
- Higher cost
- Salesforce ecosystem dependency
Frequently asked questions
Is it Pardot?
Formerly known as Pardot.
Does it need Salesforce?
It is designed to work with it.
Contract length?
Annual contracts.
Who is it for?
B2B teams.
What are the best alternatives to Salesforce Account Engagement?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Salesforce Account Engagement?
Teams not on Salesforce. If that describes you, compare Salesforce Account Engagement with alternatives before committing.